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FamilyMart's Affordable Onigiri Selection

FamilyMart, a leading convenience store chain based in Tokyo, is celebrating its 45th anniversary in September 2026 with a commitment to customer satisfaction. As part of this commitment and to respond to the recent decline in rice market prices, the company will lower the prices of four popular types of its directly wrapped onigiri and introduce three new budget-friendly options.

Price Reductions on Popular Onigiri

Effective September 22, 2026, FamilyMart will decrease the price of four types of its beloved directly wrapped onigiri by 11 yen, making it more affordable for customers while maintaining the quality and quantity of ingredients.

Here are the details of the adjusted prices:

1. Directly Wrapped Grilled Salmon Onigiri
- Old Price: 184 yen (tax included: 198 yen)
- New Price: 174 yen (tax included: 187 yen)
- Description: This onigiri features grilled salmon, delivering a rich flavor in every bite.

2. Directly Wrapped Tuna Mayonnaise Onigiri
- Old Price: 172 yen (tax included: 185 yen)
- New Price: 162 yen (tax included: 174 yen)
- Description: Combining tuna flakes with a soy sauce-based marinade and rice, this onigiri offers a delightful taste profile.

3. Directly Wrapped Chicken Mixed Rice Onigiri
- Old Price: 184 yen (tax included: 198 yen)
- New Price: 174 yen (tax included: 187 yen)
- Description: This onigiri is packed with chicken, carrots, bamboo shoots, and various flavors, all wrapped in soy-sauce-seasoned rice.

4. Directly Wrapped Spicy Cod Roe Mayonnaise Onigiri
- Old Price: 184 yen (tax included: 198 yen)
- New Price: 174 yen (tax included: 187 yen)
- Description: With a blend of spicy cod roe and mayonnaise, this onigiri is sure to be a hit among fans.

Introduction of Budget-Friendly Onigiri

In addition to the price reductions, on September 29, 2026, FamilyMart will introduce three new affordable onigiri options priced at 147 yen (excluding tax). Each features popular ingredients paired with the store’s original blend of Koshihikari and Hitomebore rice.

The new offerings will include:

1. Ume (with Bonito Flakes)
- Price: 147 yen (tax included: 158 yen)
- Description: This onigiri combines tangy ume and bonito flakes, delivering a perfect harmony of flavors.

2. Hokkaido Kombu with Sesame
- Price: 147 yen (tax included: 158 yen)
- Description: This onigiri is made with flavor-packed seaweed from Hokkaido, mixed with sesame, offering a unique taste experience.

3. Takana Pickles Onigiri
- Price: 147 yen (tax included: 158 yen)
- Description: Featuring a crunchy texture from pickled takana and seasoned with soy sauce and sesame, this onigiri is both tasty and satisfying.

Customer-Centric Focus

FamilyMart aspires to be a place that is indispensable for customers, focusing on convenience while fostering connections with local communities. With the slogan “With You, Convenience, FamilyMart,” the company continues to prioritize its commitment to customers, ensuring that each visit feels like going to a family member’s home.

As rice prices adjust, FamilyMart is dedicated to making quality onigiri accessible for all, celebrating tradition while embracing affordable innovations. Be sure to visit one of over 16,500 FamilyMart locations nationwide to discover these delicious offerings starting this fall!