#United States #Houston #Electric Water Heater #Essency #Ricardo Corrales

Expansion of Essency in the Western United States

Essency is making significant strides to bolster its presence in the Western United States, focusing on enhancing relationships with contractors while investing heavily in field training and support. The latest addition to their team is Ricardo Corrales who steps in as the Regional Business Development Manager for the West. With over 20 years of sales experience, including eight years in the plumbing and water-heating sector, Corrales is set to play a crucial role in the company’s growth strategy across California, Arizona, and other regional markets.

A New Direction for Contractor Relationships

Essency's expansion strategy pivots on deepening contractor relationships, which have already yielded promising results in the Pacific Northwest, particularly under the guidance of United Sales Northwest. Corrales aims to continue this momentum by increasing the grassroots support for contractors in regions like Washington and Oregon, while also focusing on the burgeoning markets of California and Arizona. As Scott Isaksen, Essency's National Sales Director, notes, Corrales’ extensive experience equips him perfectly to assist in building a sustained focus and support network for these essential markets.

Equipping Contractors for Market Changes

This expansion is underpinned by the necessity of hands-on training and direct engagement with contractors. Recently, Essency launched the "California Blitz" initiative, which targets training and outreach in key cities including San Diego, Los Angeles, and Sacramento. The timing for such initiatives is especially critical as emerging trends in electrification, zero-NOx requirements, and local air regulations gain traction in the Western U.S. markets. With homeowners and builders increasingly seeking electric water-heating solutions, Essency aims to prepare contractors to meet these new demands.

To support this shift, Essency’s EXR model has been highlighted as a compelling option for contractors. This innovative electric solution boasts an impressive 80-gallon first-hour rating and a robust 20-year warranty, specifically designed to perform well in areas with challenging water quality—a common issue across the West.

Insights from Ricardo Corrales

Corrales himself is enthusiastic about his new role and the opportunity to connect directly with contractors and industry partners. "I'm eager to immerse myself in the market and engage with those who are pivotal in driving Essency's growth in the West. It’s an exciting time, and I look forward to sharing my experience, learning from my colleagues, and finding new ways to support our partners in the field," he expressed.

About Essency

Essency is on a mission to revolutionize water heating by marrying cutting-edge technology with a focus on user experience. The company is dedicated to creating durable, high-performance products while prioritizing contractor education and support. By working closely with plumbing professionals and industry partners, Essency endeavors to introduce a fresh approach to water heating solutions that are responsive to the evolving needs of homeowners and builders alike.

As Essency continues to establish its footprint in the Western U.S., industry stakeholders can expect increased local support, enhanced training programs, and innovative solutions designed to meet the future demands of water heating.

For inquiries, contact:
Ricardo Corrales, Regional Business Development Manager – West, Essency
[email protected] | (818) 294-4844

United Sales Contact for Washington and Oregon: Ian Johnson
[email protected] | (360) 524-6040

Essency's extensive regions include California, Arizona, Washington, Oregon, Idaho, Nevada, Montana, Wyoming, and Utah.