#Japan #Nagoya #Popup Store #JAVA CORPORATION #Viaggio Blu

Viaggio Blu Unveils Popup Store at JR Nagoya Takashimaya

From May 27 to June 2, 2026, ladies' fashion brand Viaggio Blu, operated by Java Corporation, will host an exclusive popup store at JR Nagoya Takashimaya. The event will take place on the 6th floor in the Rose Patio area and promises to immerse visitors in the elegant atmosphere synonymous with the brand. In addition to showcasing the 2026 Spring/Summer collection, customers spending over ¥55,000 will receive a limited-edition pouch bag adorned with the brand's signature marine motif, hand-painted in their Kyoto atelier.

About the Popup Store

• - Location: 6th Floor, JR Nagoya Takashimaya, Rose Patio
• - Duration: May 27 (Wed) to June 2 (Tue), 2026 (Last day closes at 6 PM)

The popup store will present the captivating Viaggio Blu 2026 Summer Collection, titled 'Marine Voyage', which features innovative original textiles with nautical designs inspired by classical ships and aircraft. With lightweight sheer materials and summer-themed prints, the collection evokes an irresistible resort style, perfect for upcoming travels.

Highlighted pieces in the collection include:

• - Cut and Sew: ¥20,900
• - Skirt: ¥39,600
• - Cardigan: ¥30,800
• - Pants: ¥35,200
• - Blouse: ¥46,200
• - Skirt: ¥59,400
• - Blouse: ¥35,200
• - Skirt: ¥36,300

Discovering Viaggio Blu

Founded in 1990 in the picturesque port town of Kobe, the name Viaggio Blu translates to 'Blue Journey' in Italian, reflecting the brand's vision centered around travel. Since its inception, Viaggio Blu has been committed to high-quality materials and designs akin to those of luxury international brands. In particular, the original printed fabrics created in collaboration with Kyoto's artists are celebrated for their striking beauty, making them a seasonal favorite among customers.

Each design pattern is meticulously crafted by experienced in-house pattern makers focusing on an impeccable fit that not only provides comfort but also enhances the silhouette, leading to a beautiful posture known as the 'Bishiruto'.

To explore the full collection and shop, visit:

• - Official Online Store: Viaggio Blu Online Store
• - Instagram: @viaggioblu_
• - Brand Site: Java Corporation Viaggio Blu

About Java Corporation

Java Corporation also operates brands like LOTREMON, DRAWAT LOTREMON, La Ef, Maison Gray, and others including Queens Court, Ketty, and Vicky, all known for stylish, high-quality women’s fashion.