Fräsch Welcomes Mike Merry as New Sales Director to Drive Growth
Fräsch, the innovative brand known for its focus on acoustical design and sustainable solutions, has made an impactful announcement regarding a significant appointment within its team. Effective immediately, Mike Merry has stepped into the role of Sales Director, bringing with him a wealth of experience and expertise in global sales leadership that is expected to enhance Fräsch's market presence.
In his new capacity, Mike Merry will spearhead the sales strategy across a variety of channels, ensuring strong connections and partnerships with agents and representatives. His focus will particularly target the architectural and design community, aiming to elevate Fräsch's brand awareness and sales performance in these vital sectors.
According to Carlos Delgado, the Vice President of Sales and General Manager at Fräsch, Mike's previous experiences form a solid foundation for the role. He emphasizes that Mike’s ability to scale sales organizations aligns perfectly with Fräsch’s ambitious growth trajectory.
"Mike's leadership experience and strategic insights will be crucial as we work to expand our market share and enhance the effectiveness of our sales strategies," Delgado stated. He further added that Mike Merry’s approach to management is rooted in a people-first philosophy, which is essential for fostering a collaborative environment geared towards success.
Before joining Fräsch, Merry served as the Global Sales Director at ITW-Diagraph, where he was responsible for leading multinational teams and managing a substantial annual revenue of approximately $110 million. His time at ITW-Diagraph equipped him with a deep understanding of international sales dynamics and team management across diverse geographic locations. Additionally, he held key leadership roles at ITW-Dynatec, managing a team of 16 outside sales members and implementing strategic initiatives to enhance sales effectiveness.
Mike Merry earned his Bachelor of Arts degree in History from Arizona State University, which adds a unique perspective to his role. His diverse background across various industries will undoubtedly enrich the sales strategies that Fräsch hopes to implement.
Fräsch was founded with the mission to create aesthetically pleasing yet highly functional products that significantly reduce unwanted noise, thereby improving the acoustical quality of any space. The brand’s commitment to sustainability is reflected in its use of eco-friendly materials, such as premium felt and PET felt, reinforcing its dedication to delivering high-quality acoustic solutions.
Moving forward, Mike Merry is expected to strengthen Fräsch's sales execution while fostering more consistent engagement across different channels. His strategic vision will play an essential role in aligning the team’s efforts around a unified strategy that not only supports Fräsch's partners but also accelerates sustainable growth.
For more insights into Fräsch's acoustic solutions and to stay updated with their latest developments, interested parties are encouraged to visit frasch.com.
Overall, Merry's appointment is seen as a significant step towards further solidifying Fräsch's footprint in the acoustical design industry, as the company gears up for an exciting future marked by innovation and growth.
About Fräsch: Founded to revolutionize the way acoustical products are perceived and utilized, Fräsch strives to create solutions that marry form and function, resulting in products that not only perform well but also enhance the aesthetic of any given environment.
About Catalyst Acoustics Group: Catalyst Acoustics Group serves as the parent organization for a network of specialized companies focused on acoustic, seismic, vibration, and noise control solutions, providing the most comprehensive range of noise control products available in the market today.
In his new capacity, Mike Merry will spearhead the sales strategy across a variety of channels, ensuring strong connections and partnerships with agents and representatives. His focus will particularly target the architectural and design community, aiming to elevate Fräsch's brand awareness and sales performance in these vital sectors.
According to Carlos Delgado, the Vice President of Sales and General Manager at Fräsch, Mike's previous experiences form a solid foundation for the role. He emphasizes that Mike’s ability to scale sales organizations aligns perfectly with Fräsch’s ambitious growth trajectory.
"Mike's leadership experience and strategic insights will be crucial as we work to expand our market share and enhance the effectiveness of our sales strategies," Delgado stated. He further added that Mike Merry’s approach to management is rooted in a people-first philosophy, which is essential for fostering a collaborative environment geared towards success.
Before joining Fräsch, Merry served as the Global Sales Director at ITW-Diagraph, where he was responsible for leading multinational teams and managing a substantial annual revenue of approximately $110 million. His time at ITW-Diagraph equipped him with a deep understanding of international sales dynamics and team management across diverse geographic locations. Additionally, he held key leadership roles at ITW-Dynatec, managing a team of 16 outside sales members and implementing strategic initiatives to enhance sales effectiveness.
Mike Merry earned his Bachelor of Arts degree in History from Arizona State University, which adds a unique perspective to his role. His diverse background across various industries will undoubtedly enrich the sales strategies that Fräsch hopes to implement.
Fräsch was founded with the mission to create aesthetically pleasing yet highly functional products that significantly reduce unwanted noise, thereby improving the acoustical quality of any space. The brand’s commitment to sustainability is reflected in its use of eco-friendly materials, such as premium felt and PET felt, reinforcing its dedication to delivering high-quality acoustic solutions.
Moving forward, Mike Merry is expected to strengthen Fräsch's sales execution while fostering more consistent engagement across different channels. His strategic vision will play an essential role in aligning the team’s efforts around a unified strategy that not only supports Fräsch's partners but also accelerates sustainable growth.
For more insights into Fräsch's acoustic solutions and to stay updated with their latest developments, interested parties are encouraged to visit frasch.com.
Overall, Merry's appointment is seen as a significant step towards further solidifying Fräsch's footprint in the acoustical design industry, as the company gears up for an exciting future marked by innovation and growth.
About Fräsch: Founded to revolutionize the way acoustical products are perceived and utilized, Fräsch strives to create solutions that marry form and function, resulting in products that not only perform well but also enhance the aesthetic of any given environment.
About Catalyst Acoustics Group: Catalyst Acoustics Group serves as the parent organization for a network of specialized companies focused on acoustic, seismic, vibration, and noise control solutions, providing the most comprehensive range of noise control products available in the market today.
Topics Consumer Products & Retail）
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