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AwearMarket.com: A New Hub for Toxin-Free Living

On December 2, 2025, actor and wellness advocate Dave Coulier, alongside co-founder Pat Greene, unveiled AwearMarket.com, an innovative digital marketplace aimed at providing toxin-free, holistic wellness products. This launch coincides with Giving Tuesday, reflecting the platform's commitment to community and wellness. It also coincides with the launch of the V Foundation for Cancer Research's V Week, reinforcing the mission to support impactful research while promoting healthier lifestyle choices.

A Personal Mission

AwearMarket was inspired by a pivotal moment in Coulier's life. Last fall, he revealed his battle with stage 3 Non-Hodgkin Lymphoma publicly, which prompted him to focus on achieving a healthier lifestyle through toxin-free living. "AwearMarket grew out of one of the toughest moments of my life, but also one of the most eye-opening," Coulier remarked. "When I started focusing on toxin-free, natural living, I felt a real shift—not just physically, but emotionally. AwearMarket is here to help people make small, healthy choices every day, with products they can trust and a community that supports them."

Supporting the Cause

AwearMarket partners with the V Foundation for Cancer Research, which means that customers have the opportunity to contribute directly to cancer research with their purchases. At checkout, shoppers can choose to round up their total to the next dollar, with 100% of these donations going directly to the Foundation. This alignment not only showcases a dedication to promoting wellness but highlights the importance of giving back to the community.

Carefully Curated Offerings

The platform features an extensive selection of products spanning various categories, including Food, Home, Hygiene, Apparel, Pets, Beauty, and Kids. From natural dog food and clean makeup to wellness essentials and outerwear, every piece offered has been thoughtfully curated. AwearMarket emphasizes a collaboration with small businesses and independent makers who are committed to transparency, purity, and ethical practices.

Coulier expresses that AwearMarket transcends its role as merely a shopping platform. "AwearMarket isn't just a marketplace—it's a community. We're here to lift up small businesses doing things the right way and to give people a trustworthy place to turn when they want to live more naturally."

The AWEAR Badge of Approval

Products featured on AwearMarket undergo a thorough evaluation to ensure top-quality offerings. Some items receive the distinguished AWEAR BADGE OF APPROVAL, granted to brands that show exceptional commitment to wellness standards and ingredient integrity. These carefully selected products embody the mission and high standards AwearMarket stands for, fostering wellness among consumers.

Join the Movement

AwearMarket is more than just a store; it's a call to action for individuals seeking better living through toxin-free choices. Dave Coulier invites everyone to explore the marketplace and support a cause greater than themselves. To discover more about AwearMarket, visit AwearMarket.com and follow them on Instagram at @awear.market.

For press inquiries or further information regarding AwearMarket.com, interested parties can contact Polk & Co. via their emails.

In an era where health and wellness are paramount, AwearMarket.com is poised to lead the charge, making it easy for everyone to take substantial steps toward a cleaner, healthier lifestyle.