#Japan #Tokyo #Dentsu Research #Cuuvel #San'in Wallet

Dentsu Research's Cuuvel App Integrates with San'in Bank Wallet

In a significant development aimed at boosting cashless transactions in the San'in region, Dentsu Research, based in Minato, Tokyo, has announced that its innovative regional co-creation app, Cuuvel®, has been adopted as the foundational platform for the San'in Bank's San'in Wallet. This collaboration marks a pivotal step in promoting digital transactions while fostering new value through the cooperation of local financial institutions and municipalities.

An Overview of the San'in Wallet

The San'in Wallet is a comprehensive digital wallet application designed to cater to residents of the San'in region. It allows users to manage a variety of digital assets within a single interface, including local government digital currencies, digital subsidies, and loyalty programs from private businesses. By simplifying access to these services, San'in Wallet aims to enhance the overall user experience and encourage more residents to embrace cashless transactions.

Background of the Collaboration

The initiative comes at a time when region-focused revitalization efforts are gaining traction across Japan. With the growing need for cashless solutions, local financial institutions like San'in Bank are increasingly taking on central roles in this transition. Starting February 2025, the San'in Wallet will be rolled out as a locally rooted payment platform, prioritizing both convenience and security for its users. To further improve user experience and streamline administrative operations, the bank has made the strategic decision to refresh its foundational technology by integrating Dentsu Research's Cuuvel app.

Key Features That Led to Adoption

The decision to incorporate Cuuvel into the San'in Wallet hinged on several compelling factors:

1. Local Business Support: Dentsu Research has established dedicated sales personnel across various prefectures to actively support municipalities. Their initiative includes sharing subsidy information and facilitating collaborative proposals, strengthening partnerships between regional financial institutions and local governments. This commitment to local engagement significantly influenced the decision to adopt Cuuvel.

2. User-Friendly Interface: The app offers an intuitive and user-friendly design, enhancing the overall user experience. This aspect was particularly praised, as a streamlined interface is vital for encouraging the adoption of cashless solutions among less tech-savvy populations.

3. Comprehensive Management Functions: Cuuvel comes equipped with robust administrative management tools. These features enable unified campaign and usage tracking, simplify data analysis, and facilitate rapid decision-making processes. Such operational efficiency was a key factor in the decision to implement Cuuvel, further enabling local governments and financial institutions to operate effectively and sustainably in their cashless initiatives.

Dentsu Research’s collaboration with San'in Bank puts it at the forefront of local economic revitalization efforts. By leveraging Cuuvel, the company is committed to reinforcing connections among regional financial institutions, municipalities, and businesses, ultimately contributing to the local economy's vibrancy.

Additional Resources

Learn More About Cuuvel

For more details on Cuuvel, visit Cuuvel Official Site. This app, developed by Dentsu Research, serves as a platform for various digital services linked to regional currencies, including stamp rallies, coupons, and transportation services. The Cuuvel app integrates features from Core Mobile's EcoPla and Pocket Change's original electronic money issuance platform, Pokepay, ensuring a comprehensive digital service experience.

Dentsu Research Company Overview

To find out more about Dentsu Research and its mission to drive positive change through technology and partnerships, check out Dentsu Research Official Site. Under the vision of "HUMANOLOGY for the future," Dentsu Research seeks to address societal challenges by fostering collaboration across sectors and promoting innovation.

Note: Dentsu International Information Services (ISID) has recently undergone a rebranding, now known as Dentsu Research.

This alliance between Dentsu Research and San'in Bank highlights the role of technology in shaping future economies, paving the way for sustainable cashless initiatives in local communities.