#Japan #Moove #Furniture Design #CRUSH CRASH PROJECT #Okawa

Introducing MOOVE – A Brand that Redefines Functional Beauty

CRUSH CRASH PROJECT, renowned for its innovative approach to interior design, has introduced a new brand called MOOVE that aims to blend aesthetic charm with functional practicality. Set to debut on September 11, 2026, this exciting collection will be available in CRASH GATE stores, the Sekikagu showroom, various retailers nationwide, and the official online store. Prices will range approximately from 38,500 yen to 176,000 yen (including tax).

The Essence of MOOVE: Beauty Meets Usability

In our daily lives, furniture serves as a core component that we interact with repeatedly. At CRUSH, we have focused on creating designs that not only enhance the beauty of our spaces but also consider the daily inconveniences that can arise. With the launch of MOOVE, we've taken these insights seriously to develop products that resonate with our lifestyle needs.

As our lifestyles, family compositions, and living spaces evolve, the roles and uses of furniture also adapt accordingly. This is why MOOVE is committed to marrying beauty and functionality, ensuring that neither is sacrificed in favor of the other. Since we use furniture daily, it's essential that both aesthetics and usability meet the highest standards.

Brand Concept of MOOVE

MOOVE represents a new interior standard that emphasizes functional beauty and a hotel-like comfort for everyday use. The brand is rooted in a natural modern aesthetic, integrating smart functionalities into the design of its products. By combining materials like fabric, steel, and ceramics, MOOVE creates spaces that exude comfort and balance.

With a focus on both visual appeal and user-friendliness, MOOVE sets itself apart as an innovative series of furnishings designed to fit seamlessly into modern living.

The Name MOOVE: A Thoughtful Fusion

The name MOOVE is a creative blend of two words: MODE, which signifies trends and styles, and MOVE, conveying movement and emotional impact. By incorporating contemporary interior trends while adhering to a simple, timeless design philosophy, MOOVE aims to deliver lasting pieces that customers will cherish. The goal is to enhance everyday life with functional elements that evoke a sense of satisfaction each time they are used.

Celebration of Aesthetics and Functionality

The calming tones of wood utilized in MOOVE's designs bring warmth into any environment. By mixing various materials such as steel and ceramics in a carefully balanced way, these products create subtle spaces that feel inviting and comfortable. The thoughtful selection of materials also reflects a consideration for durability and practicality, ensuring that each piece not only looks good but serves its purpose effectively.

Featured Products from MOOVE

1. Roper Elevating Table
    Transform your dining experience with this table that adjusts to your desired height. Suitable for both dining and living spaces.
- Price: 84,700 yen (1100 size), 104,500 yen (1400 size)
- Material: Oak & Steel
- View Product

2. Glad Expanding Table
    This table offers expansion capabilities while maintaining a sleek profile, complete with smooth-rolling casters for easy maneuverability.
- Price: 165,000 yen (1400 size), 176,000 yen (1500 size)
- Material: Oak & Steel
- View Product

3. Vector Elevating Table
    With an adjustable tabletop angle, this table can double as a tablet stand, making it perfect for versatile use.
- Price: 40,700 yen (OAK-NA), 44,000 yen (WN)
- Size: 490×290×490-860mm
- View Product

4. Reel Rotating Chair
    Equipped with a 180-degree rotation and auto-return feature, this chair boasts a nubuck-style fabric with elegant detailing.
- Price: 38,500 yen
- Size: 590×575×810mm (seat height 440mm)
- View Product

Experience MOOVE

All MOOVE items will be showcased at CRASH GATE stores beginning September 11, 2026. You’ll have the chance to experience firsthand the warmth of wood and the functional grace encapsulated in these designs. Don't miss out on exploring the comfort and usability embodied in MOOVE.

• - Store Locations

About CRUSH CRASH PROJECT

CRUSH CRASH PROJECT is a dynamic interior collection developed by Sekikagu's design team, characterized by a playful spirit and experimental approach. Combining diverse styles, the collection aims to foster humorous and engaging spaces through careful material choices and innovative product concepts.

• - Official Site

Sekikagu Company Overview

Established in 1982 and based in the furniture production hub of Okawa City, Fukuoka Prefecture, Sekikagu is a comprehensive furniture trading company. It specializes in wholesale and retail sales for various industries, including residential and commercial spaces. With a commitment to creating new living experiences, Sekikagu focuses on product planning and development, leading to the establishment of many original brands.