FamilyMart's Fried Food Festival Hits Major Milestone with Discount Coupons
FamilyMart, headquartered in Minato, Tokyo, is celebrating its 45th anniversary in September 2026 with the slogan ‘The Best Challenge Ever.’ As part of this initiative, the company has launched the ‘Super Discount Festival for Fried Food and Side Dishes,’ running from July 14 to August 3, 2026. Customers who purchase any Family Chicken variant can get a 0 discount coupon for their next fried food or side dish purchase. The response has been overwhelming, with approximately 10 million coupons issued within the first two weeks, surpassing similar previous campaigns by around 110%. This event is perfect timing, as summer vacation activities are in full swing, driving demand for lunches and snack options for kids.
The “Super Discount Festival” not only encourages customers to purchase more fried foods but also highlights popular items through a ranking of bestsellers. The top three items, according to customer feedback, showcase the appeal of FamilyMart's offerings and their ability to capture the joy of summer snacking.
1. Family Chicken - 230 yen (tax included 248 yen)
- Customers rave about the crispiness of the outer layer and juiciness inside, with many expressing happiness over receiving a discount coupon alongside. These elements combine to make it a summer favorite.
2. Family Chicken (Red) - 239 yen (tax included 258 yen)
- Fondly referred to as ‘Red,’ this spicy variant receives high praise for its heat and flavor, appealing immensely to fans looking for that extra kick.
3. Spicy Chicken - 204 yen (tax included 220 yen)
- With loyal fans declaring it a must-have, this option continues to delight with its spice blend, making it an excellent choice for summer munchies.
The discount coupons can be applied to all fried food and side dishes located at the checkout area, offering customers a chance to enjoy various items at a reduced price. Highlights include:
As part of this celebration, FamilyMart is also running a campaign on their official X account, where followers can retweet a specific post for a chance to win exclusive FamilyMart merchandise. Additionally, a fun puzzle event titled ‘The Secret Flavor of FamilyMart’ challenges customers to solve riddles related to their offerings during the festival period.
FamilyMart aims to create connections with customers and communities through initiatives that not only offer great deals but also enhance the overall shopping experience. This season’s promotions and activities reflect the company's ongoing commitment to being the convenient store of choice as they approach their significant milestone anniversary.
For more details, visit the special 45th anniversary site to stay updated on further promotions and events throughout the year.
The “Super Discount Festival” not only encourages customers to purchase more fried foods but also highlights popular items through a ranking of bestsellers. The top three items, according to customer feedback, showcase the appeal of FamilyMart's offerings and their ability to capture the joy of summer snacking.
Top Three Popular Fried Foods
1. Family Chicken - 230 yen (tax included 248 yen)
- Customers rave about the crispiness of the outer layer and juiciness inside, with many expressing happiness over receiving a discount coupon alongside. These elements combine to make it a summer favorite.
2. Family Chicken (Red) - 239 yen (tax included 258 yen)
- Fondly referred to as ‘Red,’ this spicy variant receives high praise for its heat and flavor, appealing immensely to fans looking for that extra kick.
3. Spicy Chicken - 204 yen (tax included 220 yen)
- With loyal fans declaring it a must-have, this option continues to delight with its spice blend, making it an excellent choice for summer munchies.
Discount Coupons for All Fried Goods
The discount coupons can be applied to all fried food and side dishes located at the checkout area, offering customers a chance to enjoy various items at a reduced price. Highlights include:
- - Crispy Chicken (Plain) - 184 yen (tax included 198 yen): Fried chicken featuring tender chicken breast and a crunchy coating.
- - Corn Dog - 139 yen (tax included 150 yen): A delightful combination of maple flavor and crunch.
- - Jumbo Frankfurter - 184 yen (tax included 198 yen): A sizable frankfurter enhanced with German salt for flavor.
- - Potato Croquettes (Umashio flavor) - 213 yen (tax included 230 yen): Bite-sized fried potatoes seasoned lightly for a perfect taste.
Social Media Engagement
As part of this celebration, FamilyMart is also running a campaign on their official X account, where followers can retweet a specific post for a chance to win exclusive FamilyMart merchandise. Additionally, a fun puzzle event titled ‘The Secret Flavor of FamilyMart’ challenges customers to solve riddles related to their offerings during the festival period.
FamilyMart aims to create connections with customers and communities through initiatives that not only offer great deals but also enhance the overall shopping experience. This season’s promotions and activities reflect the company's ongoing commitment to being the convenient store of choice as they approach their significant milestone anniversary.
For more details, visit the special 45th anniversary site to stay updated on further promotions and events throughout the year.
Topics Consumer Products & Retail）
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