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Cooking: The Ultimate Green Flag in Modern Dating

According to a new survey commissioned by Knorr, cooking has emerged as the paramount green flag in dating for young singles. An impressive 78% of participants aged 18-35 consider culinary skills as an attractive trait in potential partners. In an age where dating apps dominate the landscape, it's intriguing to see how cooking can influence connections between individuals.

Survey Highlights

The survey revealed some fascinating insights:

• - Connection through Culinary Skills: Nearly two-thirds (65%) of singles stated they are more likely to engage with someone on a dating app if that person shows an interest in cooking or possesses cooking skills.
• - Not Cooking is a Dealbreaker: A significant number (37%) expressed that they wouldn't even consider dating someone who can’t cook, highlighting the importance of culinary ability in today's dating culture.

Furthermore,

• - A Desire to Impress: Approximately 75% of participants admitted to having cooked a meal at some point, and one in three (32%) learned to cook specifically to impress a love interest.
• - The Power of a Good Meal: Cooking for a date can drastically increase the likelihood of a second date; an astounding 90% of singles are keen to meet again after being treated to a delicious home-cooked meal.

The #UnlockYourGreenFlag Campaign

In response to these findings, Knorr has launched the #UnlockYourGreenFlag initiative, promoting the idea that cooking can significantly enhance one’s dating prospects. This campaign encourages singles to embrace their culinary interests and showcase these skills on their dating profiles. Knorr positions itself as an ally in the kitchen, advocating for the benefits cooking brings to relationships.

Why Cooking is Attractive

Diving deeper into the reasons behind the appeal of cooking, the research indicated that:

• - Almost half (49%) believe being able to cook reflects independence.
• - 47% view it as a sign that a person can take care of others.
• - 37% find that cooking capability demonstrates thoughtfulness.

Interestingly enough, specific cooking skills were deemed more attractive. The top skills identified included:

• - Creative recipes (49%)
• - Adding personal touches to recipes (44%)
• - Mastering good chopping techniques (39%)
• - Plating skills (33%)

On the contrary, flambéing (8%) and Salt Bae-style seasoning (13%) rated lower on the attractiveness scale.

What to Avoid on Date Night

While cooking can undoubtedly win hearts, some culinary choices can ruin a romantic evening. The survey pointed out the biggest date night missteps:

• - Food with no seasoning (31%)
• - Microwave meals (28%)
• - Anything overly spicy (23%)
• - Overcooked pasta (22%)

The Dish on Dishonesty

Interestingly, almost 17% of singles confessed to exaggerating their culinary skills to charm a suitor. Additionally, over 10% admitted to purchasing food from restaurants only to pass it off as their own creation. This hints at the pressure individuals feel regarding culinary prowess in the dating arena.

The Takeaway

Niek de Rooj, the Global Masterbrand Director at Knorr, affirmed the brand’s aim to support singles in recognizing cooking as a universal green flag in dating. Cooking not only allows for creative expression but also cultivates connections between individuals. As singles seek romance, embracing cooking might just be the secret ingredient they need.

So, whether you're an aspiring chef or a kitchen novice, showcasing your interest in cooking on your dating profile could open up a new door to love. To learn more about the #UnlockYourGreenFlag campaign and access resources, follow Knorr on TikTok.

Research for this survey was conducted by Censuswide, involving a diverse sample of 4,001 individuals open to dating, with data collected from December 13 to December 20, 2024. Knorr continues to thrive globally, proudly offering a variety of products aimed at making cooking enjoyable and accessible for everyone.