#China #Hainan #Boao Forum #Chinese Brands #MG Stationery

M&G's Two-Decade Partnership with the Boao Forum

Recently, on March 27, 2025, the Boao Forum for Asia (BFA) held its annual conference in Hainan, China, themed "Asia in the Changing World: Towards a Shared Future." A significant highlight of this event was the longstanding partnership between Shanghai MG Stationery Inc. and the forum, which stretches back nearly 20 years. As the official stationery supplier since 2005, MG has consistently provided top-notch office supplies and sustainable stationery products to enhance the conference experience.

In alignment with global calls for sustainability, MG prepared eco-friendly stationery kits for the attendees. These kits included innovative products such as gel pens made from polylactic acid (PLA), derived from renewable resources like corn. This approach not only emphasizes sustainability but also showcases MG's commitment to environmental responsibility. The booklet covers were crafted from high-quality oak bark, meticulously polished and painted, further demonstrating MG's dedication to both aesthetics and eco-friendliness. Additionally, the paper was certified by the Forest Stewardship Council (FSC), assuring customers of its sustainable origins.

MG is recognized as one of the largest stationery manufacturers in the world and leads the Chinese market through innovative products and high-quality services. Their goal is to make studying and working a joyful and effective experience. With a vast retail network of nearly 70,000 outlets across China, MG launches thousands of new products annually and exports to more than 100 international markets, capturing the hearts of young consumers globally.

During its more than a decade-long partnership with the Boao Forum, MG has built a reputation for excellence, gaining worldwide esteem as China's preeminent stationery brand. The company fervently embraces sustainable development, having introduced its sustainability strategy in 2021. This strategic initiative encompasses four essential pillars: sustainable products, climate change response, sustainable supply chain management, and the empowerment of employees and communities. Through these efforts, MG has made significant strides toward its vision of creating a sustainable business future. Furthermore, its MSCI ESG rating has been upgraded consecutively for two years, reaching an impressive 'A' grade.

In March 2025, MG's influence further expanded as it announced a strategic partnership with Tsutaya Books in Japan, introducing its wide range of stationery products across approximately 120 Tsutaya locations. This marks a historic moment, as it is the first time a Chinese stationery brand has been featured prominently in Japan's premier cultural and creative retail chain, further bridging cultural gaps between China and Japan.

MG remains committed to being consumer-centric and responsibly crafting quality stationery that reflects its dedication to a greener future. The brand aims to elevate the perception of China's stationery industry on a global scale, promising to continue its rapid and high-quality development trajectory. MG’s vision encompasses more than just marketplace success; they aspire to write a brighter and sustainable future for stationery both domestically and internationally.

As MG Stationery continues to lead with innovative solutions and a sustainable ethos, it stands as a testament to the potential and vitality of Chinese brands in the global market. This partnership with the Boao Forum is not merely a business venture; it symbolizes a forward-thinking approach to leadership in sustainability and quality within the stationery sector.