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Celebrating Two Decades of Partnership: M&G and the Boao Forum

The Boao Forum for Asia (BFA) Annual Conference 2025 was held in Hainan, China on March 27, with the theme "Asia in the Changing World: Towards a Shared Future." This year's conference marks a significant milestone for Shanghai MG Stationery Inc. (MG), as the company celebrates nearly 20 years as the official stationery supplier for the forum. This partnership reflects MG's commitment to quality, innovation, and sustainability within the stationery industry in China.

A Legacy of Excellence

Since 2005, M&G has provided the forum with an array of high-quality office supplies and environmentally-friendly stationery products that meet the evolving demands of a sustainable future. The company has positioned itself as a leader in the stationery market, not only in China but also on a global scale. Its dedication to crafting innovative products is evident in its extensive investment in research and development, which led to the launch of numerous new items each year.

MG's product offerings at this year's forum included eco-conscious stationery kits that highlighted the company's ongoing commitment to a low-carbon transformation. The gel pen barrels are made from polylactic acid (PLA), derived from renewable resources like corn, while the booklets feature covers made of polished oak bark, showcasing meticulous craftsmanship. The paper is sourced from responsibly managed forests, as certified by the Forest Stewardship Council (FSC).

Commitment to Sustainability

MG's initiatives align with a broader goal of pursuing sustainable development within the stationery industry. In 2021, the company launched a comprehensive sustainable development strategy, focusing on four key areas: sustainable products, responding to climate change, creating a sustainable supply chain, and empowering communities. This strategic framework has not only resulted in impressive outcomes but also garnered recognition in the form of its upgraded MSCI ESG rating, achieving an 'A' level for two consecutive years.

As a major player in the global stationery industry, MG operates a vast retail network comprising nearly 70,000 outlets across China. Its products are now available in more than 100 international markets, resonating particularly with young consumers. This year, MG took a bold step into the Japanese market through a strategic cooperation with Tsutaya Books, extending its presence to approximately 120 locations throughout Japan. This collaboration marks a historic milestone for a Chinese stationery brand in Japan's renowned cultural and creative retail sector.

Global Reach with Local Roots

M&G’s success story is one of blending innovative strategies with a deep understanding of consumer needs and market trends. By maintaining a consumer-oriented approach, the company emphasizes its role in responsibly shaping the future of stationery. With ambitious plans to enhance product ranges and services even further, MG aims to spread the enthusiasm of Chinese stationery products worldwide.

As we celebrate this remarkable 20-year journey with the Boao Forum, MG continues to inspire the future of stationery not just in China but globally, pursuing its vision of becoming a "World-Class MG." The company's steadfast focus on exceptional product quality and commitment to environmental sustainability cultivates both trust and admiration among consumers, ensuring that M&G remains a leader in the stationery industry.

In conclusion, the partnership between MG and the Boao Forum exemplifies the spirit of innovation and responsibility that will drive the stationery market forward, fulfilling the shared aspirations of a greener and more sustainable future.