Innovative Insights from Smartcamp's New SaaS Industry Report on AI Trends

Smartcamp Unveils New SaaS Industry Report 2025 Special AI Edition

In a promising step for the technology sector, Smartcamp Inc., based in the Minato Ward of Tokyo and led by CEO Shin Yoshio Hayashi, has released the 'SaaS Industry Report 2025 Special AI Edition' as of January 27, 2026. This report, encompassing 70 pages, critically examines the transformations in the Software as a Service (SaaS) landscape prompted by the surge of AI technologies.

The inaugural 'SaaS Industry Report' was published in 2017 and aimed at promoting SaaS utilization and fostering the growth of SaaS businesses. This latest edition is a follow-up to the comprehensive 'SaaS Industry Report 2025' published in October 2025. The special edition specifically delves deeper into the intersection of SaaS and AI, taking into account the rapid advancements in AI technologies.

The Rise of AI and the Discourse of 'SaaS is Dead'

One of the central themes explored in the report is the intense discussions around the phrase 'SaaS is Dead,' a notion stemming from the rise of AI agents. As generative AI and AI agents become capable of performing various tasks autonomously, many SaaS providers are being urged to rethink their business models. Firms unable to adapt may find themselves losing competitive advantage. Conversely, there is a viewpoint that SaaS could be redefined as an indispensable infrastructure for businesses in the AI age. This evolving perspective indicates that SaaS is indeed at a critical transition point.

Insights from Industry Leaders

To provide a comprehensive perspective on the future of SaaS in the AI era, Smartcamp undertook a series of interviews with ten prominent leaders from the Japanese SaaS sector. These discussions illuminate various aspects of how AI might redefine SaaS.

Key Topics in the 'SaaS Industry Report 2025 Special AI Edition'

The report covers several vital topics, with specific attention to the outlook of the domestic SaaS market. It's anticipated that the market will continue to expand; however, the definition of SaaS is shifting from merely being software operated by users to a platform where AI autonomously executes tasks. Collaboration with experts in SaaS analytics assists in understanding this trend better.

Special Feature: 'THE INSIGHTS'

An additional highlight of the report is the special feature 'THE INSIGHTS,' which includes unique interviews with nine leading companies across five themes:

- Perspectives on 'SaaS is Dead'
- Transition to usage-based pricing models
- Redesign of UI/UX

This section seeks to unravel how these shifts relate to AI's impact on the SaaS business model.

Content Breakdown

- Analysis of the Domestic SaaS Market: A detailed examination of current trends and predictions.
- Special Feature 'THE INSIGHTS': Insights divided into the aforementioned categories.
- Topics of Interest: AI agents, vertical SaaS, SaaS + BPO, emerging AI-native markets, and security considerations.
- 9 VIEWS: Perspectives from industry leaders, enriching the reader's understanding.

Moving forward, Smartcamp commits to disseminating the latest developments in SaaS and AI through the 'SaaS Industry Report' and its SaaS comparison site, BOXIL. Their ultimate goal is to enhance corporate productivity and assist businesses in navigating the complexities of the new AI-driven landscape.

Summary of the 'SaaS Industry Report 2025 Special AI Edition'

- Title: 'SaaS Industry Report 2025 Special AI Edition'
- Publication Date: January 27, 2026
- Download Link: Download Here
- Cost: Free (Requires registration as a BOXIL member)

About Smartcamp Inc.
Founded in June 2014, Smartcamp professes a mission to harness technology to boost societal productivity. Its primary initiative, the SaaS comparison site BOXIL, stands at the forefront of aiding businesses in sales and marketing. Notably, in December 2023, BizHint Inc. joined the Smartcamp group, further diversifying their capability to support SaaS adoption across various customer touchpoints.

For more information, visit Smartcamp's website.

All company names and product/service names mentioned herein are trademarks of their respective owners.