GYMHOP Launches Visitor Fitness Passes for Foreign Travelers in Japan

On June 5, 2025, HOPPERS, Inc., headquartered in Hyogo Prefecture, announced the full-scale launch of its new service, GYMHOP. This initiative allows foreign travelers in Japan to purchase fitness gym visitor passes. The service initially underwent test operations in select areas starting in April 2024 and has seen an increase in both participating gyms and user engagement.

The Need for GYMHOP

As travel resumes post-pandemic, the number of foreign visitors to Japan has surpassed pre-COVID levels, reaching an all-time high. In contrast, countries like North America, Europe, and Australia have a fitness participation rate of around 20%. This creates a significant demand for fitness options among daily exercising travelers. Unfortunately, over 95% of hotels in Japan lack in-house gym facilities, and traditional gyms typically require membership, which is not feasible for short-term visitors.

GYMHOP addresses this gap by providing a visitor ticket system that does not require prior membership registration, allowing travelers to easily access local gyms throughout Japan. Since the start of the trial run, the number of facilities listed on GYMHOP has steadily increased, alongside actual usage.

Key Features of the GYMHOP Service

- No In-store Procedures: Pay-per-visit options without monthly membership fees.
- Multilingual Support: Primarily in English, with additional languages available to cater to a diverse audience.
- Nationwide Gym Searches: Travel-friendly, enabling users to find fitness facilities on-the-go.
- Simple Payment System: Transactions fully processed via smartphone.
- Varied Facilities: Includes traditional gyms, yoga studios, martial arts schools, and more.

Advantages for Participating Facilities

Gyms and fitness facilities participating in GYMHOP can expect multiple benefits, including:

- New Revenue Stream: Generate additional income from transient visitors while maintaining regular membership revenues.
- Increased Utilization Rates: Optimize capacity by encouraging use during off-peak hours.
- Access to the Inbound Market: Attract foreign travelers without the barrier of language.
- International Recognition: Gain visibility through social media posts by visitors, promoting the facility overseas.

Future Plans for GYMHOP

With the number of participating facilities surpassing 50, GYMHOP aims to expand to 100 locations nationwide by March 2026 and over 500 by March 2027. The company plans to enhance collaboration with accommodations lacking fitness facilities, facilitating service awareness at hotel fronts. According to the company’s representative, “We strive to provide an environment where travelers from all over the world can maintain a healthy lifestyle during their time in Japan.” GYMHOP is committed to evolving as a service that caters to the diverse needs of foreign visitors.

About HOPPERS, Inc.

HOPPERS, Inc. is a startup focused on wellness tourism, operating under the mission of delivering economic benefits to local cities with limited tourist resources by attracting global travelers. The company is dedicated to designing wellness programs that combine Japan’s food, nature, hot springs, yoga, meditation, and traditional culture, thus creating a new type of tourism based not only on sightseeing but also on health and recovery for international travelers.

For more information about GYMHOP, visit GYMHOP’s Contact Page or reach out to HOPPERS, Inc.

For inquiries, contact:
HOPPERS, Inc. Public Relations
Email: info@hoppers-inc.com
Phone: 090-5059-3004