#USA #Los Angeles #Paris Baguette #LAFC #Heung-Bu Duo

Paris Baguette and LAFC Team Up

In a thrilling development for fans of both soccer and gourmet bakery goods, Paris Baguette, the renowned bakery chain based in South Korea, has announced a partnership with the Los Angeles Football Club (LAFC). This collaboration, set to commence in 2026, aims to fuse the worlds of sports and fine baked goods, introducing a range of themed products inspired by the famous 'Heung-Bu Duo'—Son Heung-Min and Denis Bouanga.

This alliance marks a significant milestone as it is the first of its kind between a South Korean culinary brand and a sporting team in the United States. Paris Baguette's commitment to sports is reflected in its previous partnerships with major teams such as Paris Saint-Germain and Tottenham Hotspur. The intersection of food and sports is an innovative approach, aimed at enhancing fan experiences and creating memorable moments surrounding the beautiful game.

Launch of Novel Products

As part of this exciting venture, Paris Baguette will launch a line of bakery products and merchandising items that bring the spirit of LAFC to fans. This includes not only delicious breads and pastries but also themed merchandise that celebrates the vibrant culture of soccer and its community.

Jin Soo Hur, Vice Chairman of Paris Baguette, elaborated on the motivation behind this partnership: “Sports are a powerful medium that connects fans around the globe, fostering closer relationships.” He emphasizes that this collaboration aims to provide fans with opportunities to enjoy joyful moments and create special memories through shared experiences with both the bakery's offerings and the excitement of soccer.

Enhanced Fan Engagement

In addition to product launches, the partnership will feature various customer engagement initiatives such as meet-and-greet events, ticket giveaways, and promotional campaigns tailored for soccer enthusiasts. This strategy aligns with both brands’ goals to enhance community interaction and build a loyal customer base.

Larry Freedman, Co-President of LAFC, expressed his enthusiasm, noting that the partnership elevates both brands by bringing people together through shared experiences of soccer and quality gastronomy. “We are thrilled to partner with Paris Baguette, a global bakery brand cherished by consumers for its quality and flavor,” he said.

A Growing Global Influence

LAFC, having debuted in 2018, has quickly become a powerhouse in Major League Soccer, now boasting star players including Son Heung-Min and Hugo Lloris. The recruitment of high-profile players like Son has garnered international attention and substantially expanded the club's fanbase, particularly in Korea and beyond.

Paris Baguette is committed to increasing its global footprint, currently operating around 3,400 stores in South Korea and approximately 700 outlets across 15 countries. The brand's ambitious vision targets operating 1,000 stores in North America by 2030, further cemented by recent investments in a production facility in Texas.

Innovative Marketing Campaigns

The bakery has garnered attention through various innovative marketing campaigns. Notable examples include LED messages in Korean, such as “Hello! Paris Baguette,” displayed at PSG home matches, and engaging videos featuring PSG players enjoying Paris Baguette’s products. Such creative approaches have earned the company accolades, including the prestigious “Marketer of the Year Award” from the Korea Advertisers Association.

In conclusion, the partnership between Paris Baguette and LAFC not only promises exciting new products but also aims to create a cultural bridge connecting bakery delights with soccer fandom. This unique collaboration highlights the potential of merging culinary delights with the vibrant energy of sports, paving the way for an enriching experience for fans and consumers alike.