#Japan #Tokyo #C&R Corporation #Color Psychology #Shigeru Shimada

A Deep Dive into Color Psychology: Mastering Blue

On August 10, C&R Corporation will host an insightful online seminar titled “Color Psychology for Creators Vol.2: Mastering Blue”. This free event aims to equip designers in various fields, including graphic design, fashion, web development, and more, with a deeper understanding of the color blue—an often underestimated yet complex hue.

Understanding Color Psychology in Design

Color selection plays a pivotal role in effective design. Often, when clients provide guidance, colors are superficially categorized; for instance, red is deemed as passionate, while blue represents trust. However, there is a rich spectrum of emotional and psychological associations tied to every color, and blue is no exception. This seminar will explore both the positive and negative connotations of blue, delving into its psychological implications. Many might perceive blue as merely a safe and reliable choice, but it can also evoke emotions of coldness or distance if used incorrectly. This session encourages participants to approach blue from a nuanced perspective, recognizing the potential pitfalls of overusing familiar colors.

With guidance from renowned colorist Shigeru Shimada, attendees will learn that an intentional choice of blue can significantly enhance their creative work. Rather than relying on a generic approach to color, this seminar advocates a deeper analysis of how blue can evoke various sentiments and responses in audiences.

Who Should Attend?

This seminar is ideal for professionals who work with colors in their field of design. If you have felt that your designs using blue are too safe or conventional, or wish to elevate your color strategy by conveying clearer intentions, this seminar is for you! Participants will include:

• - Graphic Designers
• - Web Designers
• - Videographers
• - Animators
• - Interior Designers
• - Fashion Designers
• - Industrial Designers
• - UI/UX Designers
• - Marketers
• - Product Designers

Seminar Details

• - Date: August 10, 2026
• - Time: 19:00 – 20:00
• - Location: Online
• - Cost: Free
• - Capacity: 60 participants

To register for this seminar, please visit this link.

Registrations close on August 10 at 20:00.

About the Speaker

Shigeru Shimada is an experienced colorist and training lecturer, boasting over 11 years of expertise in the field. A graduate from Sophia University’s Comparative Culture program, he has moved through the travel and web industries to become a well-respected authority in color psychology. His unique focus places emphasis not on visual appeal alone but on the psychological impact color can impose, offering solutions that are both theoretically sound and practical for client needs.

Shimada holds several certifications, including Advanced Professional Color Therapist and Color Psychology Facilitator, which showcase his commitment to blending color theory with practical application.

Additional Information

For inquiries regarding this seminar, please contact the C&R Corporation PEC Office via email at [email protected].

Interested in More Events?
Explore additional design and creative-related seminars that cover various aspects of color theory and design concepts to enhance your professional skills.

Don’t miss this opportunity to unlock the secrets behind the color blue and elevate your design work. Join us in this journey of creativity and professional growth!

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