#Canada #road safety #Brigade #Regina #Vision Zero

Brigade's Commitment to Road Safety

Brigade Electronics is set to make significant waves at the Canadian Council of Motor Transport Administrators Annual Meeting taking place from June 9th to 11th, 2025, in Regina, Saskatchewan. This annual gathering aims to foster dialogue around road safety and raise awareness about innovative solutions to enhance safety for drivers and pedestrians alike. Brigade will be prominently featured at booth number 2, engaging with attendees through discussions about the Vision Zero initiative and showcasing a diverse range of cutting-edge commercial vehicle safety solutions.

Understanding Vision Zero

Vision Zero is an ambitious and multi-national approach aimed at eradicating road traffic fatalities and serious injuries caused by accidents. The approach focuses on eliminating accidents related to poor visibility and vehicle blind spots, particularly among large vehicles such as trucks, buses, and emergency vehicles. As of now, Vision Zero regulations have been implemented in 25 Canadian cities, including major urban centers like Toronto and Vancouver, with many others seriously contemplating the initiative as a part of their overarching traffic safety strategies.

During the meeting, Brigade's team will address common inquiries regarding Vision Zero and offer insights into effective safety measures for vehicle operators. Their product suite features advanced technology, such as AI-driven cameras, Radar Predict systems, and Front Radar solutions, designed to bolster driver awareness and mitigate the risk of accidents.

A Star Product: The AI Driver Safety Camera

Brigade's latest innovation, the AI Driver Safety Camera, represents a significant stride in enhancing driver safety. The technology focuses on monitoring driver alertness to reduce the potential for incidents arising from distractions or fatigue. Sensors strategically installed near the steering wheel continuously analyze the driver’s facial expressions, eye movements, and head postures. They can detect signs of distraction, such as mobile phone usage or indicators of fatigue like yawning or nodding off. This device emits audible alerts to prompt the driver in real time, while also providing fleet managers with notifications if necessary.

Furthermore, Brigade's popular Backeye®360 system, which has been a hallmark of their offerings since its debut in 2013, has recently been upgraded with AI capabilities. This award-winning system comprises a set of four strategically installed cameras that offers drivers a comprehensive 360-degree view around the vehicle. This enhanced visibility plays a crucial role in preventing collisions, especially in tight or crowded spaces. The integration of advanced AI also enables the system to identify individuals in blind spots, helping drivers make safer navigational decisions.

Brigade's Legacy and Future Directions

Warren Di Marco, CEO of Brigade Canada, expresses the urgency of this mission. In 2022 alone, road traffic collisions resulted in 1,931 fatalities, significantly impacting families and incurring substantial economic costs estimated at $3.6 billion. “Vision Zero initiatives are quintessential in minimizing these staggering figures, addressing a public safety crisis that can no longer be overlooked,” Di Marco stated.

Brigade's commitment to saving lives is unwavering, exemplified by their partnership with Together for Safer Roads (TSR), which amplifies their efforts toward enhancing road safety. The team at Brigade is enthusiastic about engaging with stakeholders at the CCMTA Annual Meeting, hoping to raise awareness about the impactful benefits of the Vision Zero initiative while demonstrating their latest safety innovations.

As they prepare for this important event, Brigade Electronics reaffirms its mission: to create a world with safer roads through innovative technology that diminishes the risk of collisions and protects vulnerable road users. The upcoming annual meeting is expected to serve as a pivotal platform for driving crucial conversations about road safety and the tangible actions that can be taken to realize the Vision Zero goal.