Fritz Pollard Alliance Foundation Hosts 21st Annual Salute to Excellence Awards During Super Bowl Week
The Fritz Pollard Alliance Foundation (FPA) is gearing up for its 21st Annual Johnnie L. Cochran, Jr. Salute to Excellence Reception and Awards ceremony, set to take place on February 5, 2026, at 2:00 p.m. as a part of the Super Bowl LX festivities. This prestigious event aims to recognize individuals and organizations that have significantly contributed to promoting equity and inclusion within professional football.
Named after the legendary co-founder Johnnie L. Cochran, Jr., the Salute to Excellence Awards were established in 2006, marking a commitment by the FPA to honor those who advocate for diversity in the sport. This year, the San Francisco 49ers have been selected to receive the John B. Wooten Award, an accolade that acknowledges their steadfast dedication to advancing inclusivity not only within the organization but also in collaboration with their community partners and workforce, including players and management.
The upcoming ceremony promises to be both inspiring and engaging, particularly through a dynamic roundtable panel discussion titled "Inside the Hiring Huddle." Esteemed panelists include Kevin Warren, president of the Chicago Bears, and Jonathan Kraft, owner of the New England Patriots, who will delve into key topics surrounding the NFL hiring practices and the factors influencing hiring outcomes. Attendees can also expect to hear insights from NFL Commissioner Roger Goodell, who will deliver his remarks during the event.
The Salute to Excellence Awards reception will take place at the San Francisco Marriott Marquis, located at 780 Mission Street in San Francisco, California, during the highly anticipated Super Bowl LX Week. Hosting this remarkable event in conjunction with the Super Bowl underscores the FPA's ongoing commitment to ensuring equality and representation across all levels of professional football.
Founded in 2003, the Fritz Pollard Alliance Foundation has been at the forefront of advocating for diversity and equality within the NFL, particularly in front office roles, coaching, and scouting positions. By honoring the legacy of Fritz Pollard, the first African American head coach in NFL history, the foundation aims to cultivate and promote a culture where all individuals have equal access to career opportunities within the sport. This year’s event not only reinforces this commitment but also shines a much-needed spotlight on the continual efforts towards achieving equity in professional sports. With a commitment to inclusivity, the Fritz Pollard Alliance Foundation is setting the stage for a more diverse and equitable future in football, making the awards ceremony an essential occasion to celebrate constructive progress in the industry.