#Japan #Tokyo #San-X #Loft #Rilakkuma

Exclusive Rilakkuma Plush and Merchandise Launch

San-X Co., Ltd., based in Chiyoda, Tokyo, is thrilled to announce a special release of adorable Rilakkuma merchandise. From December 6, 2025, a collection themed around "Nuinui Rilakkuma" will be exclusively available at Loft stores across Japan (with some exceptions) and on the San-X online shop starting December 8, 2025.

Cozy Design Features

The design of these delightful items features checks and ribbons, exuding a refined warmth that is perfect for anyone seeking comfort in their surroundings. The playful color palette not only makes for appealing visuals but promises to bring joy to fans and collectors.

Product Lineup

Here’s a peek at what you can expect in the lineup:

• - Hanging Plush Toys - ¥2,750 (tax included)
• - Hanging Plush Toys - ¥2,420 (tax included)
• - Standard Plush Toy - ¥3,850 (tax included)
• - Gift Wrapping Plush Toy (Rilakkuma) - ¥4,180 (tax included)
• - Plush Pouch - ¥2,200 (tax included)
• - Pouch - ¥2,200 (tax included)
• - Drawstring Bag with Gusset - ¥770 (tax included)
• - Keychain - ¥1,540 (tax included)
• - Mini Towel - ¥770 (tax included)
• - Tote Bag - ¥3,520 (tax included)
• - Clear Folder Set - ¥770 (tax included)
• - Block Memo (various) - ¥605 (tax included)

Where to Buy

• - In-store Launch Date: December 6, 2025 (select locations)
• - Online Launch Date: December 8, 2025, at 10:00 AM

For information about participating Loft locations, visit: Loft Store List
For online purchases, check: San-X Online Shop

Please note, these products will only be available in store at Loft locations, with no online sales through the Loft online store, so plan your visit accordingly. Keep in mind that the release date may vary by location, and some stores may not carry all items. Stock availability is subject to change, and certain products may sell out quickly.

About Rilakkuma

Rilakkuma is a teddy bear character that lives with Kaoru, an office worker, continuing to capture the hearts of both children and adults. With friends like Korilakkuma and Kiiroitori, Rilakkuma focuses on enjoying everyday meals and snacks, with favorites that include pancakes, omurice, pudding, and dango. The charming character also has a friend, the brown bear called Chairoikoguma, who lives in a forest of honey. Learn more about Rilakkuma

Explore More

For fans looking to embrace the Rilakkuma charm, you can visit the official sites:

• - Rilakkuma Relax Website
• - Rilakkuma Official Twitter

About San-X

San-X is known for developing over 1,000 original characters, including Rilakkuma, Sumikkogurashi, and Tarepanda. Each character is designed with a unique charm that resonates with fans not just for their cuteness but also for their delightful, sometimes quirky, personalities. San-X strives to deliver moments of joy and laughter through their products, events, promotions, and more. Discover more about San-X

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