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Reins Joins Forces with CertainPath to Transform Contractor Equity Solutions

In a significant advancement for the contractor industry, Reins, a forward-thinking technology firm, has officially partnered with CertainPath, a renowned coaching organization catering to home service contractors. This collaboration marks a pivotal moment as Reins becomes a preferred partner within the CertainPath network, introducing its innovative equity solutions to contractors across various trades, including HVAC, plumbing, electrical, and roofing.

Chris Buttenham, co-founder of Reins, underscores the advantages this partnership offers, stating, "Our innovative approach to equity, including phantom stock solutions, provides unique and effective ways for contractors to attract and retain top talent, and in today's competitive labor market, that's a huge advantage." This collaboration is designed to equip contractors with strategic tools to enhance business growth and employee retention in an increasingly demanding marketplace.

Empowering Contractors for Growth

CertainPath has been a beacon for home contracting businesses for over 25 years. By providing coaching and tailored solutions for various challenges faced by skilled trades entrepreneurs, it aims to foster sustained growth. Their services include robust training programs, effective marketing strategies, and exclusive material purchasing programs that are tailored to enhance profitability.

David Hernandez, Chief Operating Officer for CertainPath, expressed enthusiasm for the partnership, stating, "Every contractor needs the right tools in their toolbox. Reins provides some of the best tools we've come across for rewarding employee performance and incentivizing employee tenure, providing business owners with smart ways to maintain their top talent." This partnership is expected to offer contractors access to advanced resources that will streamline operations and increase profitability.

The Importance of Equity Solutions

In a landscape where retaining skilled labor has become increasingly challenging, this partnership addresses the urgent need for effective equity solutions. Reins is committed to empowering privately-held businesses through alternative equity options, thereby enabling contractors to offer owner-like benefits to their employees. Their proprietary solution, the Modern Agreement for Rewards and Equity (MARE) program, allows business owners to create customized and legally binding incentive plans swiftly, ensuring compliance and security.

As businesses strive to differentiate themselves in the market, the collaboration with CertainPath positions Reins as a leader in providing necessary resources for contractors. The MARE program can be tailored to fit individual business needs, ensuring that each contractor can develop a plan that aligns with their unique operational goals and employee needs.

A Bright Future for Contractors

For contractors looking to navigate the complexities of employee retention while pursuing aggressive growth strategies, this partnership could be a game-changer. The combined strengths of Reins and CertainPath will undoubtedly pave the way for a brighter future in the skilled trades industry. By equipping contractors with the tools to nurture their workforce, both companies affirm their commitment to fostering strong, competitive businesses in the home service sector.

For more information on Reins and its innovative solutions, visit myreins.com.

About Reins

Founded in 2023, Reins is dedicated to supporting privately-owned businesses by offering effective retention strategies and innovative equity options. By providing the MARE program, Reins helps businesses empower their employees and drive sustainable growth.

About CertainPath

With a legacy of assisting contractors in scaling their operations, CertainPath specializes in delivering comprehensive coaching, training, and marketing solutions tailored to meet the demands of professionals across the HVAC, plumbing, electrical, and roofing sectors. Their proven methodologies support contractors at every growth stage, fostering greater efficiency and profitability.