#Japan #Tokyo #POLA #Summer Wear #Solar Protect

POLA's New Launch: 'Solar Protect' Series

In an exciting development for fashion enthusiasts and wellness wear aficionados, POLA Co., Ltd., headquartered in Shinagawa, Tokyo, is set to launch the 'Solar Protect' series on March 3, 2026. This enhanced wellness wear line comes packed with innovative features designed to cater to the challenges posed by extreme weather conditions—all while maintaining comfort and style.

The 'Solar Protect' series boasts a total of nine new items, with prices ranging from ¥2,420 to ¥22,550 (excluding tax). Each piece is meticulously designed to defend against harsh environmental elements such as harsh sunlight, high humidity, and rain, ensuring a comfortable wearing experience even in high temperatures. Each item incorporates advanced fabric technology to provide impressive UV and near-infrared light blockage, safeguarding the skin, hair, and eyes from damage.

Elevated Features and Design Theme

This year's theme, 'Breezy Beauty,' highlights the evolution of the collection. With the increase of heat waves and fluctuating temperatures, the designs emphasize breathability, quick-dry properties, and heat insulation, while also being lightweight and comfortable to wear. All items in the 'Solar Protect' series come equipped with UV and near-infrared radiation protection features, effectively countering sweat, humidity, and high temperatures.

Certain pieces also include cooling materials, heat-blocking features, and water-repellant finishes, demonstrating POLA’s commitment to blending functionality with contemporary style. The series is tailored for the modern individual seeking both comfort and a touch of personal beauty.

Featured Items

1. Solar Protect Silk Neck Guard

• - Price: ¥4,950 (excluding tax: ¥4,500)
• - Color Options: Gray × White, Beige × Coral
• - Size: Free

This stylish neck guard offers an impressive UV cut rate of over 93.1%. Made from 100% breathable silk, it protects the neck from sunlight while also adapting to temperature changes.

2. Solar Protect Breezy High Neck

• - Price: ¥11,660 (excluding tax: ¥10,600)
• - Color Options: Beige, Navy, White
• - Sizes: M-L, L-LL

With translucent stretch tulle for a refreshing high neck and smoothed cool-touch fabric to resist wrinkles, this piece combines elegance with comfort.

3. Solar Protect 2-Way Coat Dress

• - Price: ¥22,550 (excluding tax: ¥20,500)
• - Color Options: Beige, Navy
• - Size: Free

This versatile piece doubles as both a spring coat and a dress, designed with wrinkle-resistant material and a water-repellent finish.

Upcoming Products on April 2

The launch of 'Solar Protect' continues with six more items, introducing thoughtful features like excellent UV cut rates and cooling materials, perfectly suited for summer's heat. Key items include:
1. Solar Protect Casquette (Heat Cut) - ¥9,350
- Maintain a cool head with heat-blocking technology and UV cut rates above 99.8%.
2. Solar Protect Arm Cover (Skinny Cool) - ¥2,420
- Feel an instant cool sensation with contact-cooling materials while achieving a UV cut rate of 96.8%.
3. Solar Protect Breezy Blouson - ¥16,500
- Light and airy, it cuts sunlight while providing a breathable fit, ideal for cool indoor wear during warmer months.
4. Solar Protect Breezy Pullover - ¥13,200
- Designed for airflow and moisture-wicking properties, this pullover keeps you comfortable in high humidity while covering your silhouette nicely.
5. Solar Protect Breezy Dress - ¥16,500
- Crafted with a relaxed design that feels fresh on the skin, it’s an elegant solution for summer wear.
6. Solar Protect Breezy Pants - ¥13,200
- Experience breezy comfort with semi-wide pants designed to be both stylish and functional.

Availability

The complete 'Solar Protect' collection will be available exclusively through the approximately 430 POLA Beauty Directors and Cosmetics and Esthetic Shops known as 'Pola The Beauty,' at flagship store POLA Ginza, and through catalog sales. As of December 2024, these items will not be sold in department stores or the POLA official online shop.

With the 'Solar Protect' series, POLA continues to revolutionize summer wellness wear, proving that fashion can meet functionality in the most demanding climates. Look out for this exclusive collection this March as a call to embrace both health and elegance in daily wear.