#Saudi Arabia #Riyadh #Sustainable Food #Innovation Center #Tanmiah Food Company

Tanmiah Launches Its State-of-the-Art Innovation Center

On September 17, 2026, Tanmiah Food Company, a prominent player in Saudi Arabia's food industry, unveiled its Innovation Center in Riyadh. This facility represents a significant leap in the company's ability to innovate, encompassing the complete product development cycle under one roof. Tanmiah's mission aligns with the increasing demand for healthy and sustainable food options, and this cutting-edge center is poised to address that need effectively.

The Innovation Center is designed to accelerate Tanmiah's journey from concept generation to market launch, integrating feedback loops and product iterations to refine outputs efficiently. The state-of-the-art micro-laboratory ensures that ideas can be tested and developed quickly, adapting to the evolving preferences of consumers throughout the Kingdom. By focusing on local ingredients, the center aims to produce healthier food alternatives that cater specifically to regional tastes and needs.

This opening ceremony was attended by key figures including Tanmiah’s Chairman H.E. Amr Al Dabbagh and Dr. Abdulaziz bin Malik Al-Malik, Deputy Minister for Research and Innovation. Their presence underscored the importance of collaboration between the government and industry to bolster local food security and meet Vision 2030 goals.

Structured to international standards, the Innovation Center encompasses various interconnected areas vital for research and development. This integrated layout includes spaces for consumer insights, creative concept development, and testing prototypes. This strategic design aims to enhance the speed and quality of product development while maintaining operational efficiency.

The facility not only focuses on poultry but is also geared toward exploring new protein sources, thereby expanding Tanmiah's product offerings beyond traditional categories. The center’s capabilities support tailored solutions in collaboration with the Hotel, Restaurant, Cafe/Catering (HORECA) sector, facilitating innovatively designed menus and product offerings suited to diverse culinary needs.

By replicating further-processing steps and marination processes within the micro-laboratory, Tanmiah aims to streamline product validation before moving into full-scale production. This capability is set to dramatically reduce lead times, allowing for quicker market entries and helping to meet consumer demands promptly.

Zulfiqar Hamadani, CEO of Tanmiah, expressed enthusiasm about how this center reinforces the company’s commitment to delivering value. He stated, "We are enhancing our response to our customers’ evolving needs with healthier and more convenient options. This center will help transform the food sector into one that is more sustainable and self-sufficient."

Tanmiah's dedication to community engagement extends to developing products that resonate culturally with local consumers. This is evident in their recent achievements at the Product of the Year Awards where they won accolades for their innovative Frozen Breaded Chicken Range and Taste Secrets Fresh Marinated Shaqra Pepper Chicken Breast Fillet. Both products incorporate 100% fresh Saudi chicken and locally sourced ingredients, promoting not only sustainability but also supporting local agriculture.

Zein M. Attar, Managing Director of Tanmiah, underlined the center's role in leveraging local insights to produce food solutions that are nutritious and align closely with community values. This holistic approach is critical as Tanmiah aims to cultivate Saudi talent and showcase local ingredients in its offerings.

In conclusion, the Innovation Center represents a significant investment in the future of food in Saudi Arabia. It embodies Tanmiah's vision for a sustainable food sector that is not only adaptive to consumer trends but also enhances local agricultural practices. By fostering innovation and sustainability, Tanmiah is well-prepared to lead the charge towards a more resilient food ecosystem in the Kingdom and beyond.