Nick Jonas Partners with Fossil for Exclusive Machine Luxe Capsule Collection Launch
A Star-Studded Collaboration
In an exciting announcement, global icon and philanthropist Nick Jonas has joined forces with renowned watch and accessory brand Fossil to unveil the exclusive "Machine Luxe" capsule collection. Set to launch on August 20, 2025, this limited edition series embodies a blend of nostalgia and modernity, drawing inspiration from Jonas's personal love for watch collecting and the timeless design heritage of Fossil.
A Personal Touch
Nick Jonas, who fondly recalls that his first watch was a Fossil, has infused his passion into this new collection, aiming to revitalize the sentimental connection customers have with the brand. "It's the use of materials that gives this collection its distinct personality. They are exceptionally personal pieces that enhance any look," said Jonas, excited to share his passion with fans worldwide.
The collection celebrates moments from Jonas's childhood, featuring iconic styles and activities that shaped his early years in New Jersey. Photographed by acclaimed creative director Anthony Mandler and styled by renowned fashion stylist Sydney Lopez, the campaign showcases Jonas engaging in nostalgic activities such as visiting local diners and bowling alleys—bringing back fond memories for fans and reminding them of their own cherished experiences.
Craftsmanship Meets Innovation
The "Machine Luxe" collection revisits Fossil's popular Machine platform, introducing seven new watch designs and two matching rings. Each piece showcases a striking case shape and the signature detailing that has made the Machine series popular. The watches, available in sophisticated iterations like the Sunray Blue Vignette and gold, feature elegantly etched lines that fan out from the center, creating a radiant sunburst texture.
Jonas played a key role in the design process, ensuring that the pieces reflected a sense of distinction and luxury while maintaining the timeless aesthetic synonymous with Fossil. "Collaborating with the Fossil design team has been a dream come true. They were receptive and open to my ideas throughout the entire process," said Jonas, reflecting on his journey with the brand.
Among the highlights are the Machine Luxe Automatic watches, which feature skeleton dials revealing high-quality Japanese automatic movements and handcrafted components available in bronze and gold options. Additionally, the collection includes distinctive Stone Dial watches made from premium natural materials such as malachite, aventurine, and marble, with the on-trend texturing carried into the accompanying bracelets.
A New Era for Fossil
The capsule collection also introduces the Machine Luxe rings in Gunmetal and Green Vignette, cleverly marrying the aesthetics of the watches with Fossil’s signature design elements. Melissa Lowenkron, Fossil's brand director, expressed, "Nick Jonas brings genuine enthusiasm for watches and a heartfelt connection to the Fossil brand, which we know will resonate with fans and collectors alike."
This exciting collaboration marks a significant milestone for both Jonas and Fossil, signifying not only a merging of their respective artistic journeys but also a celebration of the lasting memories that watches can evoke.
Available at Fossil.com, select Fossil stores starting August 20, 2025, and premium global retailers from September 2025 onwards, the Nick Jonas x Fossil collection promises to be a standout addition to the accessory landscape, pairing rich heritage with modern flair.
As the Jonas Brothers celebrate two decades in music, with new albums and extensive tours slated for 2025, the launch of this collection is poised to enhance Jonas's already vibrant legacy in intersections of fashion, music, and culture.
This collaboration is not just about style—it's a heartfelt campaign that invites fans to connect with a piece of Jonas’s journey while embracing their own. With each detail meticulously crafted, the Machine Luxe collection is set to redefine how we perceive and interact with timepieces, creating treasures for years to come.