DIRECTV Advertising Takes Charge of FETV and FMC Commercials, Expanding Family Entertainment Reach

DIRECTV Advertising Takes Center Stage for FETV and FMC

Family Entertainment Television (FETV) has embarked on an exciting new journey by selecting DIRECTV Advertising as its exclusive advertising sales agent. This collaboration, which will officially begin on December 29, 2025, is set to amplify the reach of FETV and its sister channel FMC, marking a significant milestone for family-friendly entertainment.

A New Chapter in Advertising Strategy

Both channels, known for their wholesome programming, will now leverage DIRECTV's extensive expertise in advertising sales. According to Drew Sumrall, President and CEO of Family Entertainment Television, this partnership is designed to unlock new potentials for both networks, enhancing their appeal in a competitive advertising market. He remarked, “DIRECTV's proven track record and market access will provide tremendous value for us, enabling us to continue our mission of delivering family-friendly programming to audiences across the nation.”

The agreement underscores how traditional media continues to adapt to modern advertising demands, aligning with changing viewer preferences while providing advertisers valuable access to engaged audiences.

Advertisers Will Benefit from Enhanced Opportunities

Amy Leifer, Chief Advertising Sales Officer at DIRECTV, expressed excitement about representing FETV and FMC. “These networks exemplify trusted, brand-safe programming, which is crucial in today’s advertising landscape,” she stated. By integrating both networks through DIRECTV’s platform and expanding outreach to other national TV providers, the collaboration aims to offer advertisers enhanced opportunities while reinforcing the bond between quality entertainment options and engaged family viewers.

Discovering Timeless Entertainment on FETV and FMC

FETV has been a beloved channel since its launch in 2013, showcasing classic television series like Emergency!, Leave It to Beaver, and Perry Mason. All shows air in their original, unedited formats, preserving their historical integrity. Nielsen ratings indicate that FETV is a strong player in the ad-supported cable network category during primetime hours.

On the other hand, FMC specializes in offering cherished family-oriented films, presenting beloved classics spanning several decades. November’s lineup, themed “Silver Bells and Silver Screens,” features heartwarming holiday films such as Miracle on 34th Street, Christmas in Connecticut, and Meet Me in St. Louis. This focus on nostalgia not only resonates with older audiences but also introduces a new generation to classic cinematic stories.

A Shared Vision for Family-Friendly Content

Both FETV and FMC operate under the banner of Family Broadcasting Company, based in South Bend, Indiana, with an additional office in New York City. The vision of these networks aims to create a communal space where families can come together to enjoy quality entertainment that aligns with their values.

As the partnership with DIRECTV Advertising unfolds, audiences can look forward to even more exciting programming and advertising content, reinforcing the essential role of family-friendly media in today’s entertainment landscape. This collaboration is not just a business deal; it’s a promise to uphold and celebrate the essence of family entertainment, ensuring that viewers continue to have access to shows and movies that enrich their home viewing experiences.

In summary, this new alliance between DIRECTV Advertising and Family Entertainment Television is a pivotal step towards enhancing the presence of family-centered content in the ever-evolving media universe. With the backing of a prominent advertising agency, FETV and FMC stand ready to expand their horizons, reach new audiences, and keep the tradition of family-friendly programming alive and thriving.