#Germany #Bonn #Benuta #Constructor #AI Shopping

Benuta Partners with Constructor for Enhanced Online Shopping Experiences

Benuta, the largest online carpet retailer in Europe, has recently integrated Constructor's E-Commerce Search & Discovery platform to enhance and personalize the online shopping experience for its customers. This strategic move aims to provide tailored results and recommendations, effectively rolling out the red carpet for shoppers across various platforms.

With a diverse selection of over 20,000 products ranging from trendy vintage styles to modern Scandinavian designs, Benuta understands the importance of helping customers find the perfect items for their unique living spaces. Using the previous product discovery system, searching for generic terms like 'living room carpets' often did not yield personalized results that genuinely matched customer preferences.

Andreas Fischer, Head of E-Commerce Technologies at Benuta, stated, "Our customers are unique, and their interiors embody their tastes and lifestyles. With Constructor’s personalization features, we can help customers discover their dream carpets quickly and enjoyably. We look forward to employing modern search options that intuitively lead our customers to the products that best fit their preferences, creating a seamless and inspiring shopping experience."

Tailoring the Customer Journey

The Search & Product Discovery solutions provided by Constructor focus not only on relevance—whether a specific item is a 'living room carpet'—but also on attractiveness—whether that carpet will appeal to a searching customer. This dual focus allows Benuta to create experiences that cater specifically to each shopper.

Utilizing Constructor across numerous European domains, including Germany, France, Spain, and Sweden, Benuta provides personalized content in local languages, ensuring the shopping experience resonates with its diverse clientele. Additionally, the platform automates tedious manual tasks like synonym detection and error correction in online searches, allowing merchandising teams more time to concentrate on strategic and creative endeavors.

Crucially, Constructor also arms Benuta with actionable insights via its Merchant Controls, enabling the merchandising team to understand how decisions, such as featuring certain carpets or accessories, impact overall website metrics. This data-driven approach enhances decision-making and resource allocation.

The Future: AI Shopping Assistant and Custom Recommendations

Looking ahead, Benuta plans to roll out personalized product recommendations and customized landing pages that will cater directly to customer preferences. A significant aspect of this next phase includes the AI Shopping Assistant (ASA), a groundbreaking solution intended to facilitate conversational product searches.

Imagine a shopper asking, "Can you recommend a trendy carpet with blue and gold accents for our living room?" Or, another seeking guidance: "Help me find a durable and absorbent light carpet for my child's bathroom."

The AI Shopping Assistant isn't just about responding to queries; it ensures that results are contextually relevant, available, and in alignment with customers' previous interactions and preferences regarding colors, materials, brands, price points, and more.

Conclusion

As enhancing customer satisfaction becomes increasingly critical, innovative retailers like Benuta are personalizing their interactions with shoppers. Bernd Maehrlein, VP EMEA at Constructor, emphasizes, "Whenever customers engage with Constructor-powered results, these insights are fed back into our platform to optimize future experiences. By employing Constructor across various functions—search, browse, recommendations, landing pages, and the AI Shopping Assistant—Benuta customers will benefit from customized, coherent, and helpful experiences at every stage of their journey."

In conclusion, Benuta's partnership with Constructor represents a formidable leap toward modern online retailing, ensuring that every shopper not only finds the perfect carpet but does so in a way that is uniquely satisfying to their individual tastes.