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Habanos, S.A. Celebrates the 180th Anniversary of Partagás with Exclusive Launch of 'Cedros'

Habanos, S.A. has marked a significant milestone in the world of premium cigars by celebrating the 180th anniversary of the famed Partagás brand. The highlight of this celebration was the introduction of the exclusive 'Cedros' vitola, which took place at an elegant event at The Murray Hotel in Hong Kong. This launch not only honored the heritage and reputation of the Partagás brand but also aligned perfectly with the celebration of the Chinese New Year.

A Tribute to History and Craftsmanship

The 'Cedros' cigar showcases an exquisite design and craftsmanship, housed in a refined box containing 18 cigars, each meticulously crafted to ensure quality. These cigars are dubbed 'Totally Handmade with Long Filler', made from carefully selected leaves sourced from the Vuelta Abajo region in Pinar del Río, Cuba. This area is renowned for its unique soil and climate conditions, which contribute to the cultivation of some of the finest tobacco in the world. Partagás cigars are recognized not only for their exceptional quality but also for their rich history that spans nearly two centuries.

Inspiration from the Chinese Zodiac

This limited edition benefits from the auspicious timing of the Chinese New Year, specifically celebrating the Year of the Snake (Wood). According to the Chinese lunar calendar, the snake symbolizes qualities of wisdom, while wood represents strength and growth. This association serves as a fitting tribute to the role that wood has played historically in enhancing the flavors and aromatic properties of cigars.

Unique Smoking Experience

The 'Cedros' vitola features a 50 ring gauge and a length of 135 mm, designed to provide a luxurious smoking experience that aficionados have come to expect from Partagás. Upon lighting, smokers can expect rich flavors of Cuban tobacco, which gradually evolve to reveal subtle notes of cocoa and oak. This transition results in a dynamic tasting journey that culminates in a well-defined and lasting finish.

Moreover, the strength of the 'Cedros' is categorized as robust, promising a solid tobacco experience typically associated with the Partagás legacy. The duration of the cigar burn provides around 45 to 50 minutes of indulgent enjoyment, making it a perfect companion for reflective moments or special celebrations.

Perfect Pairings

To elevate the experience further, it is recommended to pair the 'Cedros' cigar with robust spirits, particularly those aged naturally in white oak barrels. The subtle notes of nuts, chocolate, or vanilla found in these spirits provide a harmonious blend with the cigar's flavors, resulting in an extraordinary sensory experience that connoisseurs will appreciate.

Looking Ahead

With the launch of 'Cedros', Habanos, S.A. not only reaffirms its commitment to maintaining the traditions of the cigar world but also incorporates innovation and excellence in its offerings. This special release embodies the essence of a brand revered for its character and heritage over the past 180 years. Collectors and enthusiasts alike will have the unique opportunity to enjoy this exclusive vitola, which is available only through select Habanos distributors.

Habanos, S.A.'s celebration of Partagás's rich legacy signifies a bright future for the brand, inviting both longtime fans and newcomers to experience the allure of Cuban cigars crafted with passion, expertise, and tradition.