#Japan #Tokyo #Marui Group #Epos Card #Shinapusyu

Unveiling the 'Shinapusyu' Epos Card

In a groundbreaking initiative aimed at bringing joy to all those involved in parenting, Marui Group is excited to announce the launch of the 'Shinapusyu' Epos Card, in collaboration with the popular children's TV program 'Shinapusyu' aired on TV Tokyo. This unique credit card will officially become available starting February 13, 2026.

What is the 'Shinapusyu' Epos Card?

The 'Shinapusyu' Epos Card is a product of creativity stemming from Marui Group’s 'Support What You Love Competition' held last February. The goal was to foster a society where both parents and non-parents can contribute to building a nurturing environment for 'Reiwa babies.' Inspired by this vision, a group of current mothers from Marui Group collaborated across departments to develop this offering, combining credit card features with special events and exclusive merchandise — all viewed through a mother's perspective.

Supporting Children in Need

A key aspect of the 'Shinapusyu' Epos Card is its charitable component. A portion of the points earned through card usage will be donated to two designated organizations dedicated to supporting children with serious illnesses. The donations aim to enhance programs that provide therapeutic support, ensuring that these children have opportunities to play and grow in a supportive environment.

Donation Recipients

1. Child Play Lab: This organization focuses on supporting children and families at home, particularly through the Adventure ASIIST program. More details can be found on their official website: Child Play Lab
2. Project Santa: An NPO that facilitates the provision of capsule toys for children who have undergone treatment in hospitals, promoting their enjoyment and play. Learn more at: Project Santa

Exciting Features of the Card

Card Design Options

• - Transformation Card Design: A fun design that evolves.
• - Flower and Pushupu: Engaging and vibrant.
• - First Shopping Experience: A design celebrating milestones.

Special Enrollment Benefits

New cardholders who spend 100,000 or more within three months will receive an exclusive non-sale blanket featuring a storage case. Furthermore, during the card's launch week from February 13 to February 20, applicants can enter a drawing for a greeting event where they can take photos with Pushupu. There will also be events at Marui stores offering original merchandise featuring the card's design alongside items reflecting the journeys of babies who grew up with Shinapusyu.

Membership Perks

1. Annual Fee: The card has no annual fee.
2. International Brand: It is a Visa card.
3. Donations from Usage: 0.1% of spending will be donated to our featured partners.
4. Exclusive Discounts: Enjoy discounts at over 10,000 establishments nationwide, from restaurants to theme parks.
5. Priority Services: Members can access exclusive insurance, travel services, and housing support.

For detailed information about the card and its perks, please visit the official Epos website: Epos Card.

About Shinapusyu

Shinapusyu is a beloved television program aired from Monday to Friday at 7:30 AM, specifically designed for infants. It aims to provide a visually appealing experience, with content available on various streaming platforms, including a popular YouTube channel boasting over 830,000 subscribers as of February 2026. The program engages young audiences through events that incorporate elements of movies and concerts, making it exceptionally popular among parents.

Conclusion

The 'Shinapusyu' Epos Card not only aims to facilitate parental support but also ensures that every transaction contributes to a brighter future for children facing significant challenges. By blending purpose with parenting needs, this card redefines the way we support and celebrate parenting while fostering community engagement.