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Spindrift® SODA: A Fresh Approach to Refreshing Beverages

Spindrift Beverage Company has taken the beverage world by storm with the launch of Spindrift® SODA, a novel entry that sets out to transform the soda experience. Known for its commitment to real ingredients, Spindrift aims to prove that soda can be both delicious and health-conscious.

A Bold New Flavor Profile

Unlike traditional sodas that often rely on excessive sugars and artificial ingredients, Spindrift® SODA is made from real squeezed fruit and contains no added sugars, stevia, or other unnecessary additives. All five launch flavors – Concord Freeze, Ginger Ale, Orange Cream Float, Shirley Temple, and Strawberry Shortcake – feature 20% juice that is not from concentrate. This ensures that each sip bursts with authentic flavor and natural sweetness, setting a new benchmark for better-for-you sodas.

Bill Creelman, the founder of Spindrift, explains, “The origin of Spindrift SODA came from a simple question: could we take our way of making real ingredient beverages—and take it to its most extreme?” The answer, as it turns out, is a delicious yes. Each 12 oz can contains fewer than 8 grams of naturally occurring sugar from fruit, which is significantly lower compared to traditional sodas that can have over 35 grams of added sugar.

Quality Over Quantity

The philosophy behind Spindrift® SODA isn't just about cutting sugar; it's about the deliberate selection of ingredients. According to Jon Silverman, SVP of Innovation, “We chose the simpler, more authentic path. Our soda gets its delicious taste the way nature intended from real squeezed fruit. No tricks, no shortcuts, just all the goodness.” This commitment to quality is evident in every flavor, making Spindrift® SODA a standout product in a crowded market.

A Commitment to Sustainability

Spindrift isn’t just focused on providing a refreshing beverage; it also aims to make a positive environmental impact. A portion of proceeds from Spindrift® SODA sales goes towards supporting regenerative agriculture initiatives, in partnership with the non-profit organization Kiss The Ground. This commitment reflects a dedication to sustainable practices that benefit both the planet and consumers’ health.

Availability and Pricing

Starting today, Spindrift® SODA will be accessible on the company's official website and on Amazon. It will soon reach select retailers across the country, with prices varying by location. Knowing that health-conscious consumers are always seeking better options, Spindrift's commitment to offering a soda that does not compromise on taste or ingredients could set a new trend in the beverage industry.

Looking Ahead

With its innovative approach and focus on authentic flavors, Spindrift® SODA is poised to redefine what consumers expect from soda—a refreshing beverage that's as enjoyable as it is responsible. As Dave Burwick, Spindrift CEO, notes, “This is exactly what made me so excited to join the company, diving head-first into category-defying products that challenge consumer expectations.”

In conclusion, Spindrift® SODA is more than just a drink; it's a movement towards healthier, more naturally flavored beverages that consumers can feel good about enjoying. The new line is emblematic of Spindrift's overarching mission: to provide products that celebrate the natural goodness of real ingredients while promoting a positive impact on the planet.