Exciting Offline Event Showcasing Greige Line by &nd by rom&nd

Experience the Greige Line by &nd by rom&nd

On March 29, 2025, the beauty brand &nd by rom&nd, a collaboration between the popular Korean cosmetics line rom&nd and Lawson, celebrated the launch of its new Greige line with a remarkable offline event at the Gateway City Ohsaki Atrium. This event offered an exclusive opportunity for participants to experience convenience store cosmetics up close.

As the event drew near, excitement filled the air, especially after participants were invited via the official &nd by rom&nd Instagram account. The response was overwhelming, with many eager individuals applying to attend. On the day of the event, attendees were given the chance to explore various booths, showcasing the uniquely curated selection of convenience store cosmetics that had piqued their interest.

The Highlights of the Event

One major attraction was the Comfort Velvet Press Powder Foundation, which garnered praise for its light texture that leaves a silky-soft finish resembling real skin. Participants frequently expressed their admiration, saying things like, “It feels so much like my natural skin,” and “It’s perfect for someone with dry skin like mine.” The foundation’s soft touch certainly left an impression.

The attendees also had the opportunity to vote for their favorite products during the event. The results reflected a strong interest in the collection, highlighting the most popular products in two main categories – base makeup and color makeup.

Base Makeup Results:

1. Comfort Velvet Press Powder Foundation (N01 Ivory)
- Perfectly suits all skin types with its lightweight feel, offering a natural finish for a flawless complexion.
- Price: 1,320 yen (tax included)
- Contains SPF27, PA++ for sun protection.

2. Comfort Loose Powder
- Provides a transparent finish while absorbing excess oil for a long-lasting matte look.
- Price: 990 yen (tax included).

3. Mellow Skin Liquid Foundation
- Delivers a hydrating feel with its silky texture and a radiant finish.
- Price: 1,320 yen (tax included).

4. Mellow Cover Concealer
- Soft and smooth, perfect for covering imperfections without looking caked on.
- Price: 880 yen (tax included).

Insights from Participant Feedback

The participants were thrilled with their experiences at the event, and they shared positive feedback on the base makeup products. Many found themselves longing for formulations like the ones presented at the event, stating, “This is exactly what I’ve been looking for!”

In the Color Makeup Category, participants also crowned their favorites:
1. Sheer Color Lipstick (BE01 Moribeige)
- lauded for its ease of application and vibrant color.
- Price: 935 yen (tax included).

2. Mellow Touch Single Eyeshadow (SH01 Hazy Pink)
- versatile for creating different looks with its elegant shimmer.
- Price: 770 yen (tax included).

About rom&nd

rom&nd is a beauty brand founded in 2016 by the beauty creator Min Se-ryung, emphasizing personal colors for a diverse selection of cosmetics tailored to suit various skin tones. The brand made waves in Japan after launching its popular Juicy Lasting Tint, leading to a surge in the tinted lip trend. Since then, rom&nd has been a constant source of hit products across various makeup categories.

For more details, visit their official accounts:

- Official Instagram: romand_jp
- Official Website (KR): romand.co.kr

About &nd by rom&nd

Launched on March 31, 2023, &nd by rom&nd is a collaboration that aims to bring the quality and expertise of rom&nd to convenience stores like Lawson, ensuring accessible prices and practical mini-sized products. They strive to create a delightful experience of discovery, shopping, and makeup.

Official Instagram: andbyromand