#China #Hisense #Qingdao #World Cup #RGB MiniLED

Hisense Kicks Off Countdown to FIFA World Cup 2026

Hisense, a leading global consumer electronics and home appliance brand, has officially launched the 50-day countdown to the FIFA World Cup 2026™. With its robust legacy as a three-time official sponsor of the event—from its first partnership in 2018 to subsequent involvement in 2022—Hisense is ready to utilize the grandest sports stage to unveil its next-generation flagship products tailored for enhancing how fans experience the game.

Transforming the Game-Watching Experience

At the center of Hisense's offerings for the World Cup is their groundbreaking RGB MiniLED display technology, exemplified by the flagship UR9 series and premium UX series. These models feature the RGB MiniLED backlighting system powered by the Hi-View AI Engine, achieving 100% coverage of the BT.2020 color space with unmatched accuracy and vibrancy. The UR9 series boasts an impressive native refresh rate of 180 Hz and a multi-channel audio system fine-tuned by Devialet, delivering a stadium-caliber audio-visual experience right in the comfort of your living room.

Recently showcased at FIFA’s headquarters in Zurich, Hisense also confirmed its role as the exclusive supplier for the Video Assistant Referee (VAR) systems for the World Cup in the USA, Canada, and Mexico. The RGB MiniLED screens have been installed in the Video Operations Room (VOR), enabling precise color representation and a wide color range for enhancing live match footage analyzed by referees.

Innovating Home Entertainment

Hisense is not just transforming viewing experiences with its advanced television technology. The company is introducing a new dimension to home entertainment with its latest cutting-edge laser projectors, namely the XR10 and L9Q models. These projectors can convert living spaces into immersive sports viewing arenas. The XR10 model features next-generation processing with 6,000 lumens of brightness and a contrast ratio of 60,0001, facilitating projection sizes up to 300 inches for unparalleled motion clarity during rapid football sequences. The L9Q laser TV caught the attention of FIFA President Gianni Infantino during his visit to Hisense’s CES 2026 booth, capable of creating stunning cinema-quality images up to 200 inches in size through ultra-short throw projection and vivid colors. Together, this premium laser ecosystem seamlessly transforms any home into a vibrant arena, bringing the excitement and atmosphere of the FIFA World Cup 2026™ directly into fans' living rooms.

Smart Living for Enhanced Experiences

Hisense’s product lineup extends beyond entertainment, aiming to enrich the overall experience of enjoying sporting events through smarter, connected living. Their U8 air conditioner, recognized with a Red Dot Award, combines sleek design with efficient temperature control. Meanwhile, the PureFlat Smart refrigerator, powered by the ConnectLife platform, fosters seamless interactions among devices—supporting meal planning, content sharing, and home communication, thereby introducing a more social and interconnected kitchen concept.

Connecting Fans Anywhere

As the countdown to FIFA World Cup 2026™ continues, Hisense remains committed to intertwining top-tier technology with global sporting passion—delivering immersive viewing experiences, connected moments, and smarter living solutions that bridge fans to the game and to one another. Through ongoing innovations in home entertainment and appliances, Hisense is dedicated to its vision of “Innovation for a Better Life,” transforming everyday moments into extraordinary shared experiences on the world’s largest stage.

About Hisense

Founded in 1969, Hisense is a globally recognized leader in home appliances and consumer electronics, operating in over 160 countries and specializing in high-quality multimedia products, home appliances, and smart IT solutions. According to Omdia, Hisense is ranked first worldwide in the segment of televisions with screen sizes of 100 inches and above (2023-2025). As the creator of RGB MiniLED technology, Hisense continues to pioneer innovations in next-generation RGB MiniLED. As the official sponsor of FIFA World Cup 2026™, Hisense is committed to global sports partnerships as a means to engage viewers worldwide.