American Family Care Announces Michael Brister as New CMO to Propel Growth
American Family Care Appoints Michael Brister as CMO
On August 27, 2025, American Family Care (AFC), recognized as the premier provider of urgent care across the U.S. with over 400 clinics, announced the exciting appointment of Michael Brister as their new Chief Marketing Officer (CMO). This strategic move is part of AFC's continued commitment to expanding its reach and improving patient engagement.
Brister joins AFC possessing an expansive background with over two decades in marketing leadership roles at several prestigious companies, including Amazon, Coach, Michael Kors, and Louis Vuitton. This diverse experience is expected to bring a wealth of knowledge and innovative strategies to AFC. Jeremy Morgan, CEO of American Family Care, expressed enthusiasm about Brister's appointment, highlighting his capability to leverage consumer insights and enhance brand experiences.
"Michael's extensive expertise in marketing strategy and customer relationship management will be invaluable in helping us accelerate our growth while placing patients at the forefront of our endeavors," stated Morgan. Brister’s track record includes building high-performing teams and executing data-driven marketing strategies that resonate with consumers.
Before his tenure at AFC, Brister significantly impacted at the European Wax Center as Senior Vice President of Marketing, where he played a key role in amplifying the national presence of the brand. Prior to that, he served as SVP of Consumer and Brand Marketing at Ideal Image, overseeing the brand strategy for the largest non-surgical aesthetic service provider in the country. Brister characterized his new role at AFC as an exciting opportunity, especially within the healthcare sector, emphasizing the potential to meaningfully impact patient experiences.
In conjunction with Brister's hiring, AFC has bolstered its marketing leadership team, indicative of its commitment to growth and enhanced patient engagement. Two notable appointments include Jacob Ehrenstein as Vice President of Performance and Nick Rankin as Vice President of Customer Retention.
Ehrenstein brings substantial experience in digital marketing, particularly in areas such as paid search, SEO, analytics, and social media from previous roles at Angi and 3Q Digital. His expertise is expected to catalyze customer acquisition and bolster AFC's digital growth strategies.
On the other hand, Rankin's experience spanning over ten years in developing stronger customer relationships through customer relationship management (CRM) and personalized marketing will fortify AFC's patient retention efforts. His previous roles, such as Senior Director of CRM at Camping World, position him well to contribute to AFC’s strategic initiatives.
With more than 400 clinics nationwide, American Family Care serves millions of patients every year, offering a comprehensive suite of urgent care services, including primary care, express lab testing, and vaccinations. Brister's leadership is anticipated to enhance AFC's brand presence, patient engagement metrics, and innovations in digital strategy, ultimately aiming to make quality healthcare more accessible—a mission that AFC takes to heart.
Founded in 1982, American Family Care pioneered the urgent care model, now standing as the largest provider of such services in the nation. The organization generates over $1 billion annually and employs approximately 3,500 healthcare professionals dedicated to treating over 4 million patients yearly. As the healthcare landscape continues to evolve, AFC remains a steadfast leader, recognized as #47 on the Entrepreneur® Franchise 500 list, reinforcing its position as one of the most admired brands in urgent care as well as franchising. For additional information, visit AFC Urgent Care.
On August 27, 2025, American Family Care (AFC), recognized as the premier provider of urgent care across the U.S. with over 400 clinics, announced the exciting appointment of Michael Brister as their new Chief Marketing Officer (CMO). This strategic move is part of AFC's continued commitment to expanding its reach and improving patient engagement.
Brister joins AFC possessing an expansive background with over two decades in marketing leadership roles at several prestigious companies, including Amazon, Coach, Michael Kors, and Louis Vuitton. This diverse experience is expected to bring a wealth of knowledge and innovative strategies to AFC. Jeremy Morgan, CEO of American Family Care, expressed enthusiasm about Brister's appointment, highlighting his capability to leverage consumer insights and enhance brand experiences.
"Michael's extensive expertise in marketing strategy and customer relationship management will be invaluable in helping us accelerate our growth while placing patients at the forefront of our endeavors," stated Morgan. Brister’s track record includes building high-performing teams and executing data-driven marketing strategies that resonate with consumers.
Before his tenure at AFC, Brister significantly impacted at the European Wax Center as Senior Vice President of Marketing, where he played a key role in amplifying the national presence of the brand. Prior to that, he served as SVP of Consumer and Brand Marketing at Ideal Image, overseeing the brand strategy for the largest non-surgical aesthetic service provider in the country. Brister characterized his new role at AFC as an exciting opportunity, especially within the healthcare sector, emphasizing the potential to meaningfully impact patient experiences.
In conjunction with Brister's hiring, AFC has bolstered its marketing leadership team, indicative of its commitment to growth and enhanced patient engagement. Two notable appointments include Jacob Ehrenstein as Vice President of Performance and Nick Rankin as Vice President of Customer Retention.
Ehrenstein brings substantial experience in digital marketing, particularly in areas such as paid search, SEO, analytics, and social media from previous roles at Angi and 3Q Digital. His expertise is expected to catalyze customer acquisition and bolster AFC's digital growth strategies.
On the other hand, Rankin's experience spanning over ten years in developing stronger customer relationships through customer relationship management (CRM) and personalized marketing will fortify AFC's patient retention efforts. His previous roles, such as Senior Director of CRM at Camping World, position him well to contribute to AFC’s strategic initiatives.
With more than 400 clinics nationwide, American Family Care serves millions of patients every year, offering a comprehensive suite of urgent care services, including primary care, express lab testing, and vaccinations. Brister's leadership is anticipated to enhance AFC's brand presence, patient engagement metrics, and innovations in digital strategy, ultimately aiming to make quality healthcare more accessible—a mission that AFC takes to heart.
Founded in 1982, American Family Care pioneered the urgent care model, now standing as the largest provider of such services in the nation. The organization generates over $1 billion annually and employs approximately 3,500 healthcare professionals dedicated to treating over 4 million patients yearly. As the healthcare landscape continues to evolve, AFC remains a steadfast leader, recognized as #47 on the Entrepreneur® Franchise 500 list, reinforcing its position as one of the most admired brands in urgent care as well as franchising. For additional information, visit AFC Urgent Care.
Topics Health）
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