Yasuharu Sasaki Appointed Head Judge for Dubai Lynx Awards 2026

Yasuharu Sasaki to Chair Two Categories at Dubai Lynx Awards 2026

In a remarkable recognition of talent and expertise, Yasuharu Sasaki, the Global Chief Creative Officer at the Dentsu Group, has been appointed as the jury chair for two prestigious categories at the Dubai Lynx Awards 2026. This event is known for its significant impact in praising exceptional advertising and branding narratives within the MENA (Middle East and North Africa) region.

The Dubai Lynx Awards, recognized as a sister festival of the world-renowned Cannes Lions, aims to celebrate outstanding creativity and innovation in advertising since its inception in 2007. Scheduled to be held from mid to late February in 2026, the awards will commence with an online judging phase, followed by an on-site evaluation in Dubai at the end of March, culminating in the awards ceremony from March 29 to April 1.

Yasuharu Sasaki will lead the Digital Craft and Social & Creator categories, each representing key aspects of modern advertising. The Digital Craft category focuses on artistic achievements driven by technology, while the Social & Creator category highlights social thinking and influencer marketing. In light of his extensive experience as a jury member in global advertising awards, including the Cannes Lions, and as the founder of Dentsu Lab Tokyo—a creative R&D organization that fuses ideas with technology—Sasaki is seen as the perfect fit for these roles.

Sasaki's insight and background not only bring valuable perspectives to the judging panels but also reflect the innovative spirit driving today's advertising landscape.

For those familiar with the Dubai Lynx, the awards continue to be an influential platform for recognizing creative excellence in the region. With a total of 21 categories set for 2026, it promises to showcase a diverse array of talents and ideas, fostering a collaborative exchange within the advertising community.

The contributions made by figures like Yasuharu Sasaki help shape the future of advertising and inspire new generations of creatives. The Dubai Lynx Awards not only honors individuals and teams but also cultivates a vibrant dialogue around what defines successful advertising in the contemporary age.

For more information about the Dubai Lynx Awards, please visit Dubai Lynx Official Website.

This appointment reaffirms Dentsu's commitment to excellence in creativity and illustrates how the company's leaders continue to influence the advertising realm on a global scale. The journey leading up to the awards will undoubtedly be closely observed by industry professionals and enthusiasts alike, as it promises to set new benchmarks in creativity and innovation.

For any inquiries, please contact the Corporate Communication Office at Dentsu Group, including Kobayashi and Shimazu at their email: [email protected].