#Japan #Tokyo #Reinca #Recovery Beauty #ENGY StemS

Reinca Enhances Its Brand Identity with Recovery Beauty Concept

In a bold move to stay ahead in the competitive world of skincare, Reinca, the aging care brand launched in 2022, has announced a refreshing new concept: "Recovery Beauty." This rebranding effort comes from the understanding that modern skincare demands not only preventive and proactive measures but also recovery from daily environmental stressors. The company, Premier Anti-Aging Company, led by President Kiyoshi Matsuura, is based in Minato, Tokyo, and aims to elevate skin care to new heights.

The Essence of Recovery Beauty

Recovery Beauty can be thought of as skincare that promotes hydration and firmness, restoring the skin's beautiful impression. With this philosophy, Reinca integrates advanced skin research and the natural power of stem cell-derived ingredients. The brand aims to guide consumers towards a future of abundant skin potential, moving beyond just anti-aging measures to a comprehensive approach to skin health.

Why the Change?

The beauty landscape is evolving; individuals are increasingly aware of external aggressors such as UV rays, air conditioning dryness, and extreme heat, which can take a toll on the skin’s appearance. These factors often lead to various skin troubles like loss of elasticity, dryness, dullness, and enlarged pores. To tackle these issues before they manifest visibly, Reinca focuses on proactive measures that target skin care at the cellular level—delivering hydration and restoring firmness to achieve youthful, luminous complexions.

Unique Ingredients Developed Through Research

One of the cornerstones of Reinca's new strategy is the EnGY StemS® component, derived from human dental pulp stem cell culture media. This cutting-edge ingredient is a result of a collaborative effort with research institutions, positioning Reinca as a pioneering brand in the realm of aging skincare. The inclusion of this unique element in products like the Stem Treatment Lotion Serum and Stem Treatment Dual Repair Serum provides targeted care at the stratum corneum level, maximizing the skin's inherent beauty and vitality.

Synergistic Projects and Collaborations

As part of its commitment to becoming a leading anti-aging company, Premier Anti-Aging Company is excited to announce synergistic projects involving Reinca. It highlights their collaboration with Benex, a pioneer in recovery wear founded 18 years ago in Atsugi, Kanagawa Prefecture. This crossover aims to provide holistic support for beauty and wellness under the theme of "Recovery." The aim is to create unique values that integrate both brands’ expertise, enhancing the consumer experience as they explore solutions for beauty and recovery together.

Upcoming Promotions

Mark your calendars! Beginning August 27 and running until September 2, 2025, Reinca will host a special promotion at the Isetan Beauty Apothecary located in Shinjuku, Tokyo. Simultaneously, Benex will conduct its promotional event in the same venue until September 4. Clients can experience exclusive product trials and receive expert skincare advice at the Reinca showcase, while also being able to try on recovery wear from Benex. This event will not only highlight beauty solutions but emphasize holistic wellness, offering a distinctive experience for attendees.

For more information and to stay updated on the latest offerings, visit Isetan's website or explore Reinca’s official site at Reinca.

About Reinca

The brand stands firmly on the principle of Recovery Beauty, nurturing skin in its natural state. Reinca encourages a proactive approach to skincare, promoting product use that is aligned with modern environmental awareness. Through transformative research and innovative ingredients, Reinca is set to redefine beauty standards, merging skincare with an understanding of wellness through every customer experience.

Premier Anti-Aging Company continues to expand its vision, driven by the belief that everyone deserves to shine, free from the constraints of age.

Contact:
Head Office: 2-6-1 Toranomon, Minato, Tokyo
Established: December 2009
Company Website: Premier Anti-Aging

Benex Overview
Benex is leading the charge in recovery solutions, focusing on the essential component of rest for enhanced performance through innovative recovery wear. The company remains committed to research, development, and promoting holistic recovery practices since its inception.

For further details, visit: Benex