Explore Cultural Diversity at the NATIONAL AZABU FARMERS MARKET
On February 15, the NATIONAL AZABU FARMERS MARKET will be held at the flagship store of National Azabu, located in the vibrant Hiroo area, known for its rich cultural tapestry and international community. Organized by National Azabu Co., Ltd., this event aims to revitalize the Hiroo area and encourage multicultural exchange within the community.
The market will coincide with an ongoing “Italian Fair,” allowing attendees to immerse themselves in authentic Italian culinary experiences. Featured activities include tasting honey produced by a local welfare facility and participating in awareness activities coordinated by high school student volunteers in recognition of International Childhood Cancer Day. The market promises not just a feast for the senses but also an opportunity to foster connections among people and communities.
A Background of Cultural Exchange
Hiroo hosts numerous embassies and reflects a mosaic of nationalities and cultures. Since its inception, National Azabu has positioned itself as a cornerstone of multicultural coexistence, catering to both local and international clients. The FARMERS MARKET serves as a platform where producers, locals, and foreigners can connect directly, promoting international exchange through food while creating an open space for community interactions.
Highlights of the FARMERS MARKET
Honey from the “Alice no Mori Mushroom Minami Azabu” Welfare Facility
One of the standout features of this market will be the tasting and sale of exclusive honey harvested from the rooftop of the “Alice no Mori” welfare facility in Minami Azabu. This rare honey will be available on a first-come, first-served basis until supplies last.
Authentic Italian Pizza Experience
Enjoy the taste of Italy as an Italian chef prepares fresh pizzas right at the venue using products, including the popular “Fabio Pizza,” available for purchase from the store. Patrons can savor the delightful experience of freshly baked pizzas made in the “Robinu Mini” stone oven set up on-site. Additionally, visitors can explore a variety of Italian products, including chocolates and organic seasonings, presented during the Italian Fair, which runs until February 28.
Collaboration for International Childhood Cancer Day
The day of the market coincides with International Childhood Cancer Day. Students from Seishin International School in Hiroo will participate as volunteers, selling baked goods and handmade bracelets, while accepting donations. All proceeds and donations collected during the event will support the creation of care packages for children affected by cancer. This initiative provides visitors an opportunity to engage with social causes while enjoying the market’s culinary offerings.
Participating Vendors (In alphabetical order):
- - Alice no Mori Mushroom Minami Azabu
- - Inagaki Shouten
- - il bivio
- - Usui Seika
- - Orize
- - Kanebun Seika
- - Chavipert
- - Nobori
- - Fabio Pizza
- - Miwaya Farm
- - Ritomi
- - Robeam
Event Details
- - Date: February 15 (Sunday) from 10:00 AM to 4:00 PM
- - Location: At the National Azabu flagship store, outdoor space
- - Website for More Info: National Azabu Stores Guide
- - Note: The event may be canceled due to inclement weather. Products available for sale may change without prior notice.
With ongoing efforts to enhance the Hiroo area's vibrancy and promote multicultural coexistence, National Azabu remains committed to being a cultural hub.
About National Azabu
National Azabu caters to a diverse clientele, including embassy officials and foreign business professionals, with a wide range of international foods and goods. For those familiar with global cuisines, it offers nostalgic experiences, while providing local customers with a taste of travel through its extensive selection of imported and original products.
For more information, visit the
National Azabu Store Guide or check out their
official Instagram.