LILY BROWN Launches Second Collaboration with FRUIT OF THE LOOM for 2026 Spring Collection

LILY BROWN Launches Second Collaboration with FRUIT OF THE LOOM

In an exciting move for fashion lovers, LILY BROWN, the popular Japanese women's brand under Mash Style Lab, has announced the launch of their second collaboration with the iconic American basic apparel manufacturer, FRUIT OF THE LOOM. This collaborative collection is set to drop on February 10, 2026, marking yet another milestone in the intersection of vintage-inspired fashion and modern apparel.

Unique Apparel Designed for Comfort

The highlight of this collaboration is the 2WAY Off-Shoulder Top, designed with meticulous attention to fabric quality and comfort. With a retail price of just ¥8,910 (tax included), this unique piece promises a skin-friendly touch that invites wearers to want to feel it against their skin. The design features an alluring off-shoulder style, which can also be worn as a one-shoulder top, ensuring versatility in styling options.

The top is available in three elegant colors: White (WHT), Light Blue (LBLU), and Navy (NVY), making it easy to incorporate into any wardrobe. Notably, the garment includes playful design touches such as a logo patch at the hem and complementary accent colors around the neckline, showcasing LILY BROWN's distinctive creative flair.

Additionally, this special top comes with an original drawstring pouch, making it a practical choice for both everyday wear and travel. This dual-functionality fits seamlessly with the lifestyle of modern consumers who seek stylish yet functional clothing.

Release Details and Availability

The official online launch of the LILY BROWN x FRUIT OF THE LOOM collaboration will take place on February 10, 2026, at 12:00 PM (noon) via several platforms:

Following the online release, the products will be available at LILY BROWN's nationwide stores starting on February 11, 2026, during normal operating hours.

About FRUIT OF THE LOOM

Founded over 170 years ago in Kentucky, FRUIT OF THE LOOM is one of the world's leading manufacturers of basic apparel and underwear. Known for its iconic fruit logo, the brand has successfully embedded itself into the fabric of American daily life, producing essential clothing items that cater to people of all ages and backgrounds. Their approach focuses on providing comfortable lifestyle products that transcend genres and gender, ensuring that they meet the diverse needs of modern consumers.

About LILY BROWN

LILY BROWN captures the essence of vintage fashion by integrating delicate craftsmanship and unique designs from vintage items into modern clothing. Their collections reflect a respect for fashion history, combining bold colors and visually appealing details that create a sophisticated and expressive wardrobe. LILY BROWN continues to attract fashion enthusiasts with its ability to blend contemporary styles with vintage inspirations.

For more information about LILY BROWN and to stay updated on their latest offerings, visit their official website or follow them on social media: Instagram, X, Facebook.