#Japan #Tokyo #Mentaiko #Heijoen #Wagyu

Heijoen Launches Seasonal Special: Mentaiko Hormone Nabe

Heijoen, a renowned premium yakiniku chain established in Japan, is set to offer a delectable winter special from December 1, 2025. This year, they will unveil the 'Mentaiko Hormone Nabe,' a pot dish that highlights fresh Wagyu hormone paired with rich mentaiko, available across 20 of their direct-operated locations (with some exceptions) until January 31, 2026.

A Legacy of Quality and Tradition

Founded in 1970, Heijoen has become synonymous with quality Japanese beef dining. The company prides itself on its unique approach called 'whole cow purchasing,' where they procure entire cattle from renowned farms throughout Japan. This not only ensures the highest grade beef but also emphasizes the relationship between producers and consumers. Heijoen manages the entire process, from sourcing to processing, ensuring safety, quality, and consistent flavor.

The winter season is synonymous with warmth and comfort, making it the perfect time to enjoy Heijoen's signature dishes. The new 'Mentaiko Hormone Nabe' is designed for those cold nights when nothing hits the spot more than a hot pot filled with savory goodness.

The Dish

The Mentaiko Hormone Nabe is rich in flavors, perfectly combining the taste of premium Wagyu hormone with the umami from mentaiko. There are two distinct versions available:

Miso Flavor

This variant includes a surprise cheese-filled rice ball that adds a savory touch at the end of the meal. Enjoy the rich and satisfying miso broth, where grilled mentaiko and Wagyu hormone flavors meld beautifully. Priced at 1,480 JPY (tax included 1,628 JPY), it’s a winter must-try!

Garlic Salt Flavor

With its luxurious komutang soup made from bones, this dish brings out the sweetness of Wagyu hormone with a 'triple garlic punch' – featuring raw, fried, and crushed garlic. It’s irresistible for those who adore bold flavors, priced at 1,680 JPY (tax included 1,848 JPY).

Note: Images listed are for illustration purposes only, and items may vary.

Commitment to Quality

As Heijoen approaches its 55th anniversary in December 2025, the company remains focused on delivering the highest quality of Japanese beef to a wider audience. Emphasizing the phrase 'consistent, unwavering Heijoen quality,' the brand continues to strengthen its connection between producers’ passion and customers' satisfaction.

Locations Offering the Dish

The Mentaiko Hormone Nabe will be featured in various Heijoen locations including: Ayase Main Store, Kameari, Adachi Iriya, Oizumi Gakuen, Trié Keio Chofu, Hachioji, Matsudo, Kashiwa, Nagareyama, and many more. It’s advisable for customers to check their local store for availability before visiting.

Conclusion

Heijoen invites everyone to experience this exclusive winter offering. With its commitment to quality and the perfect blend of flavors, the 'Mentaiko Hormone Nabe' is sure to warm both body and soul during the chilly months ahead. Don’t miss out on this delightful dish!

To find out more about Heijoen and their offerings, visit their official website Heijoen.