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Hotlink Unveils 2026 Trend Forecast through fasme

Hotlink Inc., based in Chiyoda, Tokyo, and known for its social media marketing support services, has announced the release of a comprehensive trend forecast for 2026 on its platform, fasme. On January 22, the trend media published insights gathered from a survey focused on evolving lifestyle trends within the social media landscape.

Background of the Survey

As we step into 2026, signals of fresh trends are emerging across social media and in daily life. To gather these insights, fasme conducted a survey targeting its ambassadors, known as "mees," and users in their teens and twenties. Participants were asked about the trends they foresee as significant in 2026, spanning categories such as idol and artist popularity, fashion, makeup, cosmetics, and trending terms on social media.

The survey gained a variety of responses that reflect the aspirations and interests of the youth today.

Highlights from the Trend Predictions

Rising Female Idols and Artists

Among female idols to watch in 2026 are:

• - FUMINO: After gaining fame as a finalist on the audition show "No No Girls", FUMINO will debut as a solo artist in January 2026, capturing hearts with her delicate and expressive singing.
• - HANA: Known for her captivating performances, HANA has become a standout figure for Gen Z women, especially after her initial appearance at the prestigious Kouhaku concert and with an album launch expected this year.
• - Hearts2Hearts: This multicultural girl group by SM Entertainment, marks a notable return after five years, featuring a lineup that includes the youngest member born in 2010.

Others recognized in this category include Girls² and iON!.

Rising Male Idols and Artists

Projected male idols on the rise include:

• - DXTEEN: This six-member group formed from LAPONE Entertainment's trainees is gaining momentum after a successful first arena performance.
• - ALPHA DRIVE ONE: Composed of multinational members selected from the audition series “BOYS II PLANET”, they're set to debut in the first half of 2026 and are expected to be a major force in the industry.
• - M!LK: Since their formation in 2014, this dance vocal group continues to expand their horizons into drama, film, and modeling alongside their music endeavors.

Other notable mentions include Travis Japan and ONE N' ONLY.

Anticipated Makeup and Cosmetics Trends

New cosmetics on the horizon feature:

• - Banana Cosmetics: This line focuses on correcting redness with yellow undertones and includes high-performance ingredients like PDRN.
• - Cherry Cosmetics: Popular for their vibrant colors and pleasant texture, these products are making waves.
• - Toy Cosmetics: These items combine playfulness with functionality, designed to be carried like accessories.

Food and Beverage Trends

The forecast for food and drink includes:

• - Deca Drinks: Large-sized beverages ranging from 700ml to 1L, favored for both cost performance and social media appeal, are becoming staples among Gen Z.
• - Tacos: The freedom to customize ingredients is driving the popularity of “My Taco” posts, making it a favored casual meal.
• - Bagels: The Korean-style bagel, with its chewy interior and crunchy exterior, is gaining traction in various eateries across the region.

The report also explores trends in sectors like acting, fashion, and language, providing a detailed view of anticipated shifts in various cultural landscapes.

Survey Details

The survey focused on predicting trends for 2026 and reached a demographic of fasme users and ambassador mees aged 15 to 29. Conducted through an online questionnaire from January 7 to January 12, valid responses from 61 participants were analyzed.

About fasme

fasme is a well-known trend media managed by Hotlink, boasting a monthly viewership of around 1 million and a combined social media following of about 1.4 million across platforms like X, Instagram, and LINE. Primarily targeting women aged 18-24 from Gen Z, fasme has a strong inclination towards fashion, cosmetics, and beauty. The platform’s ambassadors share authentic content and interests, keeping the material relevant and engaging.

For further information and to access the full trend prediction article, visit fasme.

About Hotlink

Founded on June 26, 2000, with a stock code of 3680 on the Tokyo Stock Exchange Growth Market, Hotlink is a leading company analyzing social data to enhance marketing strategies for businesses across various sectors, including support for disaster response initiatives. The company is also paving the way in Web3 using its analytical capabilities to foster a more connected world.

For further details, visit Hotlink.