MUNI: A New Label Supporting Influencers in Live Commerce Revolution
In an exciting move for the beauty and lifestyle sector, AnyMind Group's subsidiary, GROVE, has launched a groundbreaking new label named MUNI. This initiative aims to empower influencers and creators who are focused on live commerce, providing them with resources and a platform to express their unique perspectives.
MUNI is not just a label; it represents a community where individuality is celebrated. The idea behind it is to create a space where different senses of beauty can coexist harmoniously while allowing each creator to showcase their distinct interpretation of what beauty means. By respecting each person's unique sensibilities and worldview, MUNI fosters an environment where there are no rigid definitions of beauty, and where personal expression is encouraged.
Among the notable creators joining MUNI are Kaori and Nana Oda from the production company seju, as well as the rising star Kuya, who has gained considerable attention on social media platforms, racking up over 20 million views on his YouTube Shorts. Others include Puku Puku, another rapidly growing talent in the online world; and Kako, known for her impactful presence as part of the couple creator duo '2/9号室'. Not to mention, Chihiro ASMR, acclaimed for her soothing voice and exemplary makeup skills, adds to the label’s diverse roster. Collectively, these influencers embody MUNI's ethos of embracing a variety of beauty ideals.
The establishment of MUNI comes against the backdrop of a surge in live commerce popularity in Southeast Asia, which is gradually making its way to Japan. With platforms like TikTok Shop preparing for a full-fledged launch in the country, there is a growing interest in new purchasing experiences that leverage social media and live streaming capabilities. Recognizing this trend, GROVE has successfully built an ecosystem through various productions such as seju and YUSŌ, aimed at helping creators explore their potential and reach new audiences. The label's innovative approach will significantly shape the beauty and lifestyle landscape, offering an avenue for live streamers and creators to cultivate their unique sensibilities and reach out to consumers.
According to Junki Kitajima, CEO of GROVE, live streaming marks the beginning of a new era where creators can harness their individuality to generate new values in the beauty and lifestyle space. MUNI aims to create an environment where influencers can freely express themselves while also connecting with viewers on a deeper level. The label emphasizes that there are no correct answers when it comes to beauty, and it champions the coexistence of diverse perceptions.
GROVE is positioned as a comprehensive influencer management company that specializes in various aspects, including media promotion, web video production, social media account management, fan business, and merchandise sales. After becoming a part of the AnyMind Group in January 2020, it has continued to evolve and expand its offerings for creators.
Founded in 2016, AnyMind Group has established itself as a prominent player in the tech industry across 15 countries and regions, focusing on e-commerce, marketing, production management, and logistics. Their innovative Business Process as a Service (BPaaS) model aims to facilitate digital transformation and optimize efficiency for clients, thus contributing to their growth.
As MUNI moves forward, it will not only seek to break through existing advertising norms but also create a new standard in the realm of beauty and lifestyle content, ensuring that each creator's voice is heard and valued. The future looks promising for influencer-led beauty commerce, with MUNI paving the way for the next generation of creators to shine.
MUNI is not just a label; it represents a community where individuality is celebrated. The idea behind it is to create a space where different senses of beauty can coexist harmoniously while allowing each creator to showcase their distinct interpretation of what beauty means. By respecting each person's unique sensibilities and worldview, MUNI fosters an environment where there are no rigid definitions of beauty, and where personal expression is encouraged.
Among the notable creators joining MUNI are Kaori and Nana Oda from the production company seju, as well as the rising star Kuya, who has gained considerable attention on social media platforms, racking up over 20 million views on his YouTube Shorts. Others include Puku Puku, another rapidly growing talent in the online world; and Kako, known for her impactful presence as part of the couple creator duo '2/9号室'. Not to mention, Chihiro ASMR, acclaimed for her soothing voice and exemplary makeup skills, adds to the label’s diverse roster. Collectively, these influencers embody MUNI's ethos of embracing a variety of beauty ideals.
The establishment of MUNI comes against the backdrop of a surge in live commerce popularity in Southeast Asia, which is gradually making its way to Japan. With platforms like TikTok Shop preparing for a full-fledged launch in the country, there is a growing interest in new purchasing experiences that leverage social media and live streaming capabilities. Recognizing this trend, GROVE has successfully built an ecosystem through various productions such as seju and YUSŌ, aimed at helping creators explore their potential and reach new audiences. The label's innovative approach will significantly shape the beauty and lifestyle landscape, offering an avenue for live streamers and creators to cultivate their unique sensibilities and reach out to consumers.
According to Junki Kitajima, CEO of GROVE, live streaming marks the beginning of a new era where creators can harness their individuality to generate new values in the beauty and lifestyle space. MUNI aims to create an environment where influencers can freely express themselves while also connecting with viewers on a deeper level. The label emphasizes that there are no correct answers when it comes to beauty, and it champions the coexistence of diverse perceptions.
GROVE is positioned as a comprehensive influencer management company that specializes in various aspects, including media promotion, web video production, social media account management, fan business, and merchandise sales. After becoming a part of the AnyMind Group in January 2020, it has continued to evolve and expand its offerings for creators.
Founded in 2016, AnyMind Group has established itself as a prominent player in the tech industry across 15 countries and regions, focusing on e-commerce, marketing, production management, and logistics. Their innovative Business Process as a Service (BPaaS) model aims to facilitate digital transformation and optimize efficiency for clients, thus contributing to their growth.
As MUNI moves forward, it will not only seek to break through existing advertising norms but also create a new standard in the realm of beauty and lifestyle content, ensuring that each creator's voice is heard and valued. The future looks promising for influencer-led beauty commerce, with MUNI paving the way for the next generation of creators to shine.
Topics Entertainment & Media）
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