Explore New Outdoor Adventures with World Champion Barista Tetsu Kasuya and Jeep!

Unveiling a Unique Collaboration Between Jeep and Philocoffea

In an exciting partnership, the world-renowned barista champion, Tetsu Kasuya, has teamed up with Jeep Nara to create a one-of-a-kind outdoor coffee experience. From April 16 to December 15, 2025, customers can enjoy an exceptional package featuring outdoor coffee kits curated by Kasuya himself. This collaboration celebrates Jeep Nara's 10th anniversary with the theme "New Encounters and Experiences with Jeep."

A Perfect Blend of Adventure and Coffee

Jeep Nara, located in Nara City, is known for its adventurous spirit, and this collaboration takes that ethos to heart. Kasuya, recognized for his artistry in coffee, will provide specially selected coffee kits designed for outdoor enjoyment. The Jeep vehicles equipped with these kits will allow outdoor enthusiasts to explore nature while savoring high-quality coffee, infusing their adventures with flavor and warmth.

Jeep and Coffee

Jeep Nara 10th Anniversary Limited Edition

- Price: 7,990,000 JPY
- Included: Specialty coffee beans, grinder, kettle, two cups, powder control, table and chairs, flat burner, and a signed book by Tetsu Kasuya.

A Celebration of Nature and Coffee

Kasuya's philosophy brings a unique perspective to coffee drinking, especially in an outdoor setting. “Coffee blends effortlessly with outdoor experiences,” he states. Each action, from boiling water to grinding beans, transforms the ordinary into the extraordinary, creating memorable moments under the sky.

As Jeep embraces a spirit of adventure with its motto, "Go Anywhere. Do Anything," this collaboration underscores the importance of genuine encounters in life, whether through exploring nature or relishing a perfectly brewed cup of coffee amongst the trees.

Jeep Nara's Commitment to Quality Experience

As Jeep Nara celebrates its milestone, it emphasizes the importance of authentic experiences. Tetsu believes that brewing coffee in the wilderness not only enhances the enjoyment but also adds a layer of special memories when shared with friends and family. He invites everyone to explore the great outdoors with Jeep and indulge in a unique coffee experience that promises unforgettable moments.

Engaging Coffee Enthusiasts on Multiple Platforms

To promote this collaboration, Tetsu Kasuya will showcase outdoor coffee brewing techniques on his YouTube channel. This initiative underscores the accessibility of specialty coffee and inspires coffee lovers to enjoy it in nature's embrace.
Watch his demonstration and tips on brewing the perfect coffee for your next outdoor adventure at Tetsu's YouTube Channel.

PHILOCOFFEA: Beyond Selling Coffee

Philocoffea, founded by Kasuya, aims to uplift coffee standards and provide remarkable experiences. Since winning the World Brewers Cup in 2016, Kasuya has established Philocoffea as a hub for coffee lovers, expanding with multiple locations in Japan. He is committed to educating future baristas while offering unique experiences to general consumers, continually raising the bar in the coffee industry.

A Vision for the Future

This collaborative effort is just another step for Kasuya and Philocoffea towards enriching lives through coffee. With exciting developments lined up, including partnerships with major convenience stores and plans for a joint venture focusing on office coffee experiences, Kasuya's influence in the coffee realm continues to grow.

In conclusion, the collaboration between Tetsu Kasuya and Jeep Nara is a testament to how two brands can intersect to create meaningful experiences. Venture outdoors, ride a Jeep, and enjoy the exquisite taste of Philocoffea coffee, forging memories that endure long after the coffee is finished.

For more information, visit Jeep Nara's Official Website or follow them on Instagram.