#United States #New York #Italian Wine #Ashley Graham #Lucci Lambrusco

Ashley Graham Unveils Lucci Lambrusco: A Celebration of a Classic

Supermodel and entrepreneur Ashley Graham, alongside her business partner Danny Epstien, has reimagined the classic Italian wine, Lambrusco, with the launch of Lucci. This new creation aims to bridge the gap between tradition and modernity, making Lambrusco appealing to a contemporary audience. Graham, who has long been a fan of this sparkling red, expressed her commitment to introducing a style that reflects the dry, fruit-forward nature she enjoyed firsthand in Italy.

A Modern Twist on Tradition

In her words, “To know me is to know I love Lambrusco. It's been my go-to wine for years.” However, Graham noticed a lack of the vibrant, dry Lambrusco options readily available in the U.S. market. Inspired by her experiences in Emilia-Romagna, the heart of Lambrusco production, she sought to create an accessible wine that resonates with today's drinkers while staying true to its roots. The result is Lucci, a bubbly delight that invites socialization, enjoyment, and sharing.

The Essence of Lucci

Crafted in collaboration with a fifth-generation winemaker from Emilia-Romagna, Lucci provides a refreshing experience characterized by its bright bubbles and a flavorful profile rich in red and dark berry notes. Its moderate alcohol content and crisp finish make it an ideal choice for a variety of occasions. As Graham puts it, “the best wines are meant to be shared, not saved.”

In today's rapidly evolving beverage landscape, where younger consumers are moving towards lighter, lower-ABV drinks, Lucci stands out as a compelling alternative. Co-founder Epstien noted, “Sparkling wine continues to grow while the rest of the industry has struggled, so it was time Lambrusco joined the party.”

Availability and Pairings

Lucci is now set to hit major retail locations across the nation, including BevMo, GoPuff, Total Wine and More, Binny's Beverage Depot, and Wine.com starting February 2026. With a suggested retail price of $19.99 for a 750 ml bottle, Lucci aims to remain within reach of both casual drinkers and wine enthusiasts alike.
Its versatility allows Lucci to pair flawlessly with various cuisines and dining settings, enhancing casual happy hours with friends or sophisticated family dinners.

The Journey Ahead

With the launch of Lucci, Ashley Graham and Danny Epstien intend to redefine how the world views Lambrusco, shedding light on the joy and social connection that comes from enjoying such an iconic beverage. For more information about Lucci and to explore pairing options, visit www.LucciLambrusco.com and follow their journey on social media @luccilambrusco.

Through the magic of Lucci, Graham not only shares a piece of her heart and heritage but also invites everyone to participate in this sparkling celebration of friendship, food, and fun.

Lucci is crafted for today’s table, embodying the spirit of making every dining experience memorable. Enjoy responsibly and join the movement to rediscover this timeless Italian elixir!