#Japan #Tokyo #Chef’s Value #Cooking Strategies #Culinary Marketing

Elevate Your Culinary Business: A Seminar for Chefs

On May 11, 2026, Chef’s Value, a subsidiary of Creek and River Co., will host a seminar titled "Customer Design and Marketing for Chefs." This event aims to assist culinary professionals facing challenges in attracting customers. Guided by a popular culinary producer with an impressive YouTube following of 470,000, participants will learn pivotal strategies that can revolutionize their businesses.

Many chefs possess the skills but struggle with increasing sales and higher pricing points. Or, they may engage on social media yet find their desired audience elusive. The root of these issues might not just be a lack of customers, but rather insufficient customer design. This seminar will address how to target the ideal clientele and effectively turn social media engagement into tangible business outcomes.

What You Will Learn

This seminar will equip you with:

• - Effective pathways to increase prices
• - Transitioning your approach from simply gathering customers to being ‘chosen’ by them
• - Real-life examples of maximizing your outreach to secure work
• - Tips for expanding your revenue model as a chef

Ideal for

This event welcomes chefs who:

• - Aim to increase their pricing
• - Struggle to convert social media presence into bookings
• - Desire to create a revenue model that does not proportionately tie to their working hours
• - Are curious about BtoB ventures in the hospitality sector
• - Want to become a ‘chosen chef’ in their field

Schedule

Date: May 11, 2026
Time: 19:00 - 21:30
Location: Restaurant Cassolo, 4-1-1 Shinbashi, Minato, Tokyo, CORE 2F

Program Outline

• - 19:00 | Opening Remarks
• - 19:10 | Session 1: Moving Beyond Gathering Customers to Effective Design

- The traps of seeking virality
- High LTV customer design
- Real examples of media selection
- Turning information dissemination into leads

• - 19:50 | Session 2: Increasing Revenue through Design and Proposal Skills

- Using pairing structure to boost customer spending
- Transforming 'delicious' into tangible proposals
- Crafting winning proposal documents using AI
- BtoB examples in snack bars and gaming parlors

• - 20:30 | Networking and Q&A
• - Design actionable steps for your business post-seminar

Featured Speaker

Tetsuya Onishi, founder of Joint Venture 0024 Cooking Studio and a renowned cooking entertainer, will lead the seminar. With a unique career path that includes experience as a mechanic and tour guide before transitioning to the culinary arts, Onishi has garnered recognition for his logical and analytical approach to cooking. His YouTube Channel, COCOCORO, enjoys a substantial following and promotes the idea that cooking is not just a household chore but an essential skill set.

Find more about Tetsuya Onishi here:

• - YouTube
• - Instagram

Registration and Details

• - Participation Fee: ¥5,000 (tax included)
• - Limited to 20 participants
• - Register by May 10, 2026: Sign Up Here

This seminar is organized by Chef’s Value, which supports culinary professionals in their independent ventures and skill developments through various agency services and a well-conceived culinary academy.

To know more about Chef's Value, visit our official website: Chef's Value.
Join us and transform your culinary aspirations into a thriving business!