#Japan #Tokyo #MiiTel #RevComm #Bell System 24

Introduction

RevComm, based in Chiyoda-ku, Tokyo, and Bell System 24, situated in Minato-ku, Tokyo, have begun a strategic collaboration to enhance the utilization of customer conversation data in sales activities. This partnership aims not only to streamline data management in sales processes but also to drive significant improvements in revenue generation and customer satisfaction.

Background of the Collaboration

In today’s business landscape, face-to-face interactions and personalized responses in sales often lead to data becoming a ‘black box’—an area where the raw conversation data remains hidden and underutilized. Dependence on the individual skills and experiences of sales staff can create inconsistencies and inefficiencies. Moreover, the diversified channels for sales activities complicate the centralization of data management, hindering the overall improvement of knowledge sharing and sales quality across organizations.
By unifying fragmented information and ensuring visibility of activities, RevComm and Bell System 24’s partnership is designed to address these challenges. The integration of RevComm's AI solutions with Bell System 24's extensive BPO expertise aims to establish a robust data utilization mechanism in sales.

Objectives of the Collaboration

The collaboration focuses on utilizing conversational data to create a systematic and transparent approach to sales activities. Leveraging RevComm’s advanced voice analysis AI, MiiTel, the partnership will extend beyond inside sales to encompass field sales and in-store interactions. This will enable a comprehensive analysis of customer interactions across all sales channels.
Through this initiative, the partnership targets to visualize previously opaque conversational data, dissolve reliance on individual expertise, develop effective sales scripts based on successful patterns observed from seasoned representatives, and create strategies that can enhance marketing effectiveness. The objective is set to generate a revenue target of 2 billion yen within three years.

Features of MiiTel

MiiTel, developed by RevComm, includes various AI solutions catering to distinct communication mediums: MiiTel Phone for telephone interactions, MiiTel Call Center for call centers, MiiTel Meetings for web conferencing, and MiiTel RecPod for face-to-face conversations. Additionally, MiiTel Synapse utilizes generative AI capabilities to offer AI co-piloting and agent solutions. MiiTel removes the black box surrounding voice communications and significantly contributes to business communication efficiency, enhancing overall productivity and assetizing voice data. As of October 2018, MiiTel has seen adoption by around 3,100 companies and over 120,000 users, showcasing its reliability and effectiveness.

Quotes from the Leaders

Kenichi Ohya, Managing Executive Officer at Bell System 24, emphasized the partnership’s significance: "For over 40 years, we have supported businesses through contact center operations. This collaboration with RevComm marks a pivotal step towards fully integrating and utilizing customer voice data, directly linking real-world feedback to management decisions for optimizing efficiency and revenue growth. Our goal is to drive our clients' sustainable growth by impacting their competitive edge with actionable insights gathered from VOC (Voice of Customer) data.”

Masashi Aida, CEO of RevComm, stated, “MiiTel supports the visualization of sales activities and self-coaching for autonomously improving performance. Our collaboration with Bell System 24 furthers the application of face-to-face communication data to deliver substantial benefits to our clients in terms of sales growth, enhanced productivity, and transformative work practices. We aim to strengthen the connections between companies and their customers through big data in voice communication.”

Conclusion

The partnership between RevComm and Bell System 24 represents a strategic move towards maximizing the utilization of conversational data in sales. By integrating advanced AI technology with BPO expertise, both companies aim to transform the landscape of sales activities, ensuring better outcomes for their clients. With a focus on data-driven decision-making and effective communication, this collaboration is set to reshape how businesses approach customer interaction and sales efficiency, paving the way for long-term success.