Blood Cancer United Launches Bold Campaign for Increased Awareness and Support

Blood Cancer United Launches Bold New Campaign

In a significant rebranding move, The Leukemia & Lymphoma Society has transitioned to the name Blood Cancer United. This change was revealed alongside the launch of its first national advertising campaign in over a decade. The campaign was strategically timed to kick off ahead of Blood Cancer Awareness Month, emphasizing the organization’s commitment to rallying support for patients battling various forms of blood cancer.

New Identity and Mission

The rebranding initiative aims to reflect a broader perspective on blood cancers, acknowledging that patients have diverse passions beyond their diagnosis. According to E. Anders Kolb, M.D., President and CEO of Blood Cancer United, the organization is dedicated to supporting those affected by blood cancer, addressing contemporary challenges such as rising healthcare costs and limited treatment access. “Dealing with blood cancer is challenging enough, and today’s obstacles make it even harder for patients and their families,” states Dr. Kolb.

Campaign Goals

The campaign’s central goal is to create over one million additional years of life for blood cancer patients by the year 2040, offering more time for cherished moments with loved ones. The integrated advertising effort features Emmy Award-winning journalist Suleika Jaouad, who shared her insights on the importance of seeing oneself as more than just a diagnosis. “Blood Cancer United is a safe harbor—funding research, sharing trusted information, and advocating for access to care—so people can feel whole,” Jaouad articulated.

Emphasizing Awareness

The campaign underscores the importance of increasing awareness surrounding the 100+ types of blood cancers, stressing that there currently exists no preventive measures or screenings for these conditions. From the moment individuals receive their diagnosis, Blood Cancer United is available to provide essential resources and support.

The organization’s mission extends beyond mere awareness; it aims to advocate for policy changes and fund research that can lead to breakthrough treatments, ultimately aiding patients in living longer and more fulfilling lives.

Community-Centric Approach

The rebranding process was informed by three years of patient feedback, revealing the organization’s commitment to reflecting the voices of those affected by blood cancer in all aspects of its operations—from its website to fundraising campaigns. SVP Lynn Godfrey expressed, “This brand evolution is more than visual—it's experiential.”

Blood Cancer United is focused on fostering a community through collaborations with patients, families, healthcare providers, and volunteers. The organization has invested more than $1.8 billion in clinical research, contributing to increased survival rates and the quality of life for those impacted by blood cancer.

How to Get Involved

People looking to support Blood Cancer United can visit their official website at BloodCancerUnited.org to learn how to share personal stories, volunteer, or donate. Every action contributes to the mission of ensuring that no one has to face blood cancer alone.

As the campaign rolls out nationwide starting in September, it will utilize various channels including broadcast, digital media, social networks, and public relations efforts. With this comprehensive approach, Blood Cancer United aims not only to inform but also to inspire hope and connection for all those affected by blood cancers.