#USA #Los Angeles #Costco #Sports Research #Retail Wellness

Sports Research® Expands Its Reach with Costco

Sports Research®, a family-owned brand in the wellness sector, has made a significant stride in its journey by expanding its range at Costco, introducing a total of 10 premium nutritional supplements across warehouses nationwide. Founded in 1980, the company aims to cater to the increasing demand for quality wellness solutions, and this expansion signals an exciting new chapter for the brand as it approaches 2026.

A New Wave of Wellness Products

In 2025 alone, eight of the new products made their debut within Costco's carefully curated assortment, reflecting a robust growth trajectory and a deepening partnership between Sports Research and Costco. This alliance marks a shift from singular product successes to establishing legitimate category leadership within retail wellness.

Key Product Highlights

Among the newly available offerings, notable mentions include:

• - Advanced Multivitamin: This premium multivitamin features scientifically-backed, trademarked ingredients and represents the company's most comprehensive formulation to date.
• - SUPERBA2® Krill Oil: Sourced sustainably, this oil provides omega-3 fatty acids and is accompanied by choline and astaxanthin for enhanced benefits.
• - CoQ10 200 mg: A vegan formula designed for improved absorption, this supplement aims to support heart health without animal-derived ingredients.

Prominently featured on pallet displays across multiple Costco locations, these products showcase the brand's commitment to quality and its appeal among Costco members.

A Defining Moment for Sports Research®

Jeff Pedersen, the President and CEO of Sports Research, expressed his enthusiasm for this new phase, highlighting Costco's esteemed position in the retail landscape. He stated, "Costco represents the highest bar in retail wellness... Our role is to equip people with high-quality wellness solutions that support how they want to live."
This partnership not only enhances the brand’s visibility but also reflects the commitment to delivering value and quality that Costco members expect.

Building Trust and Credibility

Sports Research's philosophy is rooted in transparency, which has been a cornerstone of the brand's approach. The use of QR codes that allow customers to track the sourcing of ingredients from ocean to bottle exemplifies this commitment. In a market where consumers increasingly prioritize ethics and sustainability, Sports Research is well-positioned to meet these demands.
Mike Pedersen, the company's COO, mentioned the importance of quality in their formulations, reflecting the company's disciplined approach in a competitive market.

Strengthening Its Market Position

Through the introduction of products like the Advanced Multivitamin, Sports Research is not just expanding its product offerings; it is also solidifying its market position. The company has historically focused on sourcing the best ingredients backed by scientific research, ensuring that every offering is both trustworthy and effective.
Moreover, Sports Research aims to support long-term health and wellness, aligning perfectly with the ongoing consumer shift towards holistic health solutions.

Looking Ahead to 2026

As Sports Research closes out 2025, it looks forward to further engagement with Costco in 2026, including participating in initiatives like the Vitamin D3 + K2 Fence Program. This strategic positioning not only reinforces the brand's dedication to quality and longevity but also depicts a roadmap for sustained growth in the wellness category.

In summary, Sports Research's expanded presence at Costco illustrates the pivotal role the brand is playing in reshaping the wellness landscape. This transformation is a testament to the brand’s commitment to quality, transparency, and the need for effective health solutions.

For further details, head over to Sports Research and explore their innovative offerings.
These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.