The Sweet Potato Craze Continues with New Satsumaimo Rice

Sweet potatoes have become a beloved staple in many households, and this trend shows no sign of stopping! Morinbo Co., Ltd., based in Fuchu, Tokyo, is thrilled to announce the launch of their new product, 'Satsumaimo Rice Mix', hitting the shelves on August 10, 2025. This convenient product is aimed at the produce section, catering to both seasoned cooks and those looking to explore new culinary options.

Product Features

One of the standout features of 'Satsumaimo Rice Mix' is its impressive simplicity. All you need to do is cut a sweet potato in half and place it in a rice cooker, and voila, your meal is ready! The mix is tailored to ensure a fulfilling and tasty experience without the need for additional side dishes. This delectable dish combines the delightful texture of bamboo shoots with enhanced flavors derived from a blend of bonito and kombu dashi infused with salt koji. This not only accentuates the natural sweetness of the sweet potatoes but also promotes a health-conscious approach to meal prep.

Development Background

The sweet potato trend is anticipated to persist well into 2025, with a projected growth in interest. Recent research indicates that searches for sweet potatoes have increased by 112% compared to the previous year, highlighting a cultural shift towards incorporating this nutritious ingredient into daily meals. Despite this growing fascination, the adoption rate within households remains relatively low at 42%, with 45% of respondents expressing interest but citing challenges such as the complexity of preparation and the lack of variety in ways to cook sweet potatoes.

To address these concerns, Morinbo has developed 'Satsumaimo Rice Mix' to make it more convenient for families to enjoy sweet potatoes at home. The product is specifically designed to eliminate the barriers that come with traditional cooking methods, making it easier for everyone to indulge in this sweet and nutritious option.

The Rise of 'O-satsugohan'

One notable trend making waves in the culinary world is the combination of sweet potatoes and rice—a pairing that has seen searches increase by an astonishing 339% compared to the previous year. To further facilitate this trend, 'Satsumaimo Rice Mix' removes the hassle of peeling and prepping sweet potatoes. With just a quick cut in half, users can easily prepare a delicious meal that retains the rich flavors and textures of the sweet potatoes; the larger cuts help to lock in the flavor and deliver a moist, tender bite that everyone can appreciate.

Moreover, this product is designed to be used straight from the pack—no dilution required—making it an invaluable addition to busy households. It not only serves as a complete meal on its own but is also an excellent option for hectic weeknight dinners.

Product Overview

- Product Name: Satsumaimo Rice Mix
- Net Weight: 405g
- Pack Size: 10 packs per case
- Storage Instructions: Store in a cool, dry place away from direct sunlight
- Shelf Life: 400 days
- Retail Price: 300 yen (excluding tax) / 324 yen (including tax)

In conclusion, Morinbo's latest offering is set to capture the hearts and taste buds of sweet potato enthusiasts everywhere. Whether you're a busy parent or a culinary novice, 'Satsumaimo Rice Mix' presents a delicious, nutritious, and easy-to-prepare solution for your next meal. Don't miss out on this opportunity to enjoy the sweet potato phenomenon this autumn!