Hard Rock Atlantic City Supports Out of the Darkness Walk Exceeding $1 Million for Suicide Prevention
Out of the Darkness Walk: A Milestone for Mental Health
On September 6, 2025, the Hard Rock Hotel & Casino Atlantic City proudly hosted the annual Out of the Darkness Walk, marking its sixth consecutive year of support for the American Foundation for Suicide Prevention (AFSP). This event has become a beacon of community spirit and solidarity, contributing over $1 million since its inception in 2018 toward suicide prevention efforts.
The event highlights not only the commitment of the Hard Rock Atlantic City but also the collective effort of the local casinos, uniting to support a cause that resonates deeply within the community. Under the guidance of General Manager Michael Sampson, this initiative saw contributions exceed $300,000 just this year, showcasing a remarkable increase in participation and support from local businesses.
Michael Sampson, also an AFSP NJ Chapter Board Member, expressed immense gratitude towards the community partners, emphasizing, "Our efforts make a difference in the lives of many and reinforce AFSP's mission to save lives and bring hope to those struggling with mental health challenges."
The AFSP was established in 1987 and has since transformed into a leading voluntary health organization geared towards mitigating the impact of suicide. They empower communities with resources and tools fueled by research, education, and advocacy. With an unwavering commitment to saving lives, they also extend support to the survivors of suicide loss, ensuring no one has to navigate their grief alone.
This year's walk drew hundreds of passionate participants from diverse backgrounds, all marching to honor lives lost and to pledge support for mental health awareness. The collaboration among casino employees, local communities, and AFSP highlights the importance of working together to tackle the stigma surrounding mental health and provide necessary resources.
The success of such events not only highlights the urgency of addressing mental health issues but also creates a culture that is informed and proactive about emotional wellness. As a result, the Out of the Darkness Walk in Atlantic City stands as the largest of its kind in New Jersey, setting an inspiring precedent for other communities.
As the community continues to engage in dialogues about suicide prevention, the need for actionable change remains critical. The funds raised directly contribute to AFSP initiatives that fund research, support education about mental wellness, and push for impactful public policies aimed at improving mental health resources across the state and beyond.
In conclusion, the Out of the Darkness Walk exemplifies how community solidarity can lead to significant positive outcomes. It reminds participants and onlookers alike of the importance of vigilance regarding mental health and the collective responsibility to support those in need. The success of this year’s event is just the start of an ongoing effort to foster a community that prioritizes mental health, encourages open dialogue, and supports those facing mental health challenges.
For future walks or information on how to get involved, individuals are encouraged to connect with the American Foundation for Suicide Prevention and participate in upcoming events, helping to spread awareness and offer hope to many throughout the community.