#USA #Miami #Luxury Real Estate #JETSET Pilates #boutique fitness

JETSET Pilates Revolutionizes Boutique Fitness with Luxury Real Estate Strategy

In an innovative move that combines fitness with high-end living, JETSET Pilates is redefining the boutique fitness landscape. The modern Reformer Pilates franchise, known for its premium, full-body workouts, has introduced a strategic initiative to align its studios with luxurious residential and retail developments. This approach not only elevates the brand but also enhances the daily wellness experiences of its clientele by blending state-of-the-art facilities into chic community environments.

Michael Zennedjian, VP of Real Estate & Construction at JETSET Pilates, emphasizes the careful selection of studio locations. "At JETSET, we're intentional about where we open. Our goal is to place studios in spaces that naturally reflect our clients' lifestyles, whether it's beside a five-star hotel, within a luxury condominium tower, or inside a mixed-use development known for wellness and design. Each location feels distinctly local, yet unmistakably JETSET."

Zennedjian’s extensive background in real estate development has equipped him with the skills necessary to navigate complex negotiations and site selections. With almost a decade in the industry, he has worked with various retail and wellness brands, balancing creative vision with financial responsibility. His previous experience with the Goldfish Swim School and the boutique healthcare brand Dentologie showcases his ability to scale franchise models through strategic site choices and brand-oriented buildouts.

Highlighted locations that exemplify this upscale strategy include:

• - Midtown Nashville (Nashville, TN): Situated in the revitalized Moore Building, this location captures the essence of Nashville’s historic charm fused with a modern twist.
• - North Hills (Raleigh, NC): Set within the premier mixed-use Park Central, this site is known for its upscale dining and residential options.
• - Union Market (Washington, DC): In the luxurious Margarite at Union Market, this studio is surrounded by DC's culinary hotspots, offering both convenience and luxury.
• - Flagler Village (Fort Lauderdale, FL): Nestled in EON Squared, this space enhances Fort Lauderdale’s burgeoning neighborhood with sophisticated fitness options.
• - Coconut Grove (Miami, FL): Located within the prestigious Mr. C Residences, this studio epitomizes modern luxury.
• - SoHo (New York, NY): Positioned in a bustling retail space known for its high foot traffic, this location enhances JETSET’s urban appeal.

The integration of JETSET Pilates studios into these luxury environments allows the brand to transcend typical fitness offerings. Each location serves as a lifestyle anchor, with a focus on health, accessibility, and aesthetic appeal, aligning perfectly with community desires. The strategic establishment of JETSET within these upscale developments ensures that wellness becomes an integrated aspect of everyday life for its clients.

Since launching its franchise opportunity in 2022, the brand has emerged as a frontrunner in the boutique fitness sector, expanding rapidly. With ambitious plans to open studios across the U.S. and Australia, JETSET aims to engage with key markets focused on wellness and lifestyle branding. As they grow, the franchise continues to offer exceptional opportunities for entrepreneurs, evidenced by their success with over 200 studios currently in development.

About JETSET Pilates

Founded in 2010, JETSET Pilates has quickly made a name within the boutique franchise industry. Committed to providing unparalleled fitness experiences, the brand now presents franchising opportunities to drive growth in some of the most prominent markets. For further insights and details about the franchise program, interested parties are encouraged to visit JETSET Pilates’ Franchise Page. Follow JETSET Pilates on LinkedIn and Instagram for updates and wellness insights.