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FloWater Launches 'Always Unwrapped' Campaign

FloWater, a Denver-based company, is taking a bold stance against the beverage industry with its new campaign titled 'Always Unwrapped'. This initiative aims to expose the environmental harm caused by plastic water bottles and promote a more sustainable, plastic-free alternative. The campaign will run throughout December and features eye-catching billboards and social media messages that challenge consumers to reconsider their options for hydration.

Challenging the Status Quo

In an era where environmental awareness is paramount, FloWater seeks to create a dialogue around the excessive use of plastic in beverage packaging. Their campaign features provocative slogans such as, "They Wrap Water in Plastic We Don't. FloWater, Always Unwrapped." This straightforward yet impactful messaging aims to highlight the stark differences between traditional bottled water and FloWater's purification solutions.

Located prominently outside the headquarters of a major beverage company in Atlanta, these billboards serve as a direct challenge to their practices, urging consumers to be proactive in their choices. The campaign's message extends beyond mere advertising; it encourages individuals to demand a cleaner and more responsible solution when it comes to hydration.

A Milestone Achievement

FloWater's commitment to sustainability is demonstrated by their impressive achievement of having saved over one billion plastic water bottles from pollution since launching in 2013. This milestone is a testament to their innovative water refill stations, which have been implemented in various hospitality venues, fitness centers, schools, and other public places across the country. The stations utilize FloWater’s proprietary 7-stage Advanced Purification technology, ensuring that users have access to ultra-purified water without the associated plastic waste.

Rich Razgaitis, CEO and co-founder of FloWater, expresses pride in partnering with thousands of businesses and schools committed to providing a cleaner hydration solution. He states, “Big Beverage may be doubling down on plastic waste, but we are incredibly proud to partner with the tens of thousands of businesses and schools serving millions of consumers who are committed to a transformation”—a transformation that signals a move towards an eco-friendlier approach to drinking water.

Promoting a New Way to Hydrate

As part of their December campaign, FloWater will also emphasize the holiday spirit with messages encouraging a shift towards cleaner water solutions. They encourage the public to consider, “This holiday season, let's unwrap a better way: clean water, no plastic.” This clever play on words serves to engage the community and inspire action.

The multi-faceted approach of the 'Always Unwrapped' campaign not only seeks to mobilize consumers but also aims to alter perceptions about water consumption, steering discussions towards responsible drinking habits that prioritize the planet over convenience.

FloWater’s efforts to challenge plastic waste are being recognized widely, making waves across social media platforms where they are engaging consumers directly. The campaign builds off the existing recognition of FloWater as a leader in the movement towards sustainable hydration, trusted by thousands of forward-thinking organizations, including tech giants like Google and hospitality leaders like Hyatt.

FloWater invites everyone to explore these messages and learn more about their mission for cleaner hydration options at DrinkFloWater.com.

In conclusion, FloWater's 'Always Unwrapped' campaign exemplifies the urgent need for change in the beverage industry, reminding consumers of the often-overlooked impact of plastic waste. As we enter a new era of environmental consciousness, initiatives like this encourage individuals and organizations to rethink their hydration choices, promoting a healthier planet for future generations.