#Japan #Tokyo #Seibu Ikebukuro #Makeup Collection #Burberry Beauty

Burberry Beauty's New Counter at Seibu Ikebukuro

On July 9, 2025, Burberry Beauty is set to open a new permanent counter at the Seibu Ikebukuro Department Store, coinciding with a substantial renovation of the venue. This expansion into one of Tokyo's premier department stores marks a significant milestone for Burberry Beauty, providing a luxurious space where customers can experience a full lineup of the brand's makeup and fragrance collections.

This new counter follows recent openings at Isetan Shinjuku in February 2025 and Takashimaya Osaka in April 2025, as part of Burberry Beauty's ongoing commitment to expanding its presence in the Japanese market. The brand aims to share its unique aesthetic with an even broader audience.

A Fusion of History and Innovation

The design of the new counter draws inspiration from Burberry's original flagship store, established in 1913 on Haymarket, London. The architecture reflects classical London styles with a rich texture featuring rustic stone facades and intricate moldings, embodying a sense of grandeur and historical depth. Elements that evoke craftsmanship beautifully merge with modern design features, creating a one-of-a-kind environment.

Iconic aspects of the brand are seamlessly integrated throughout the counter. The “Knight” emblem, symbolizing tradition and values, is featured as part of the fixtures, celebrating Burberry's legacy. The furniture and material choices reflect a careful balance of modern aesthetics alongside heritage influences.

Comprehensive Makeup and Fragrance Offerings

At this new counter, customers will have access to Burberry's signature makeup products, presented in full. Noteworthy items include the Burberry Eye Quad, which imparts a refined glow and dimensionality to the skin, and the Burberry Beyond Wear Perfecting Matte, which combines breathability, long-lasting wear, and weather resistance thanks to its unique trench protection technology. These products promise an elegant finish that enhances the natural beauty of each individual.

In addition to makeup, the counter will showcase Burberry's exquisite fragrance collection, allowing visitors to immerse themselves in the brand's olfactory world. From the empowering Burberry Goddess Eau de Parfum to the ultra-premium Burberry Signature Collection, these scents encapsulate the philosophy of the brand, offering a rich exploration of British artistry and character.

This new chapter in Burberry Beauty’s narrative invites you to enjoy a delightful beauty experience in a space that merges British elegance with modern innovation.

Exclusive Opening Offers

NEW SHOP INFORMATION

Burberry Beauty Counter
Seibu Ikebukuro Store, 3rd Floor Cosmetic Section
1-28-1 Minami Ikebukuro, Toshima, Tokyo 171-8569
Tel: 03-6907-3133

To celebrate the opening, from July 9 to July 31, customers who spend over 16,500 yen will receive an original pouch, along with samples of Burberry Beyond Wear Perfecting Matte (5ml) and Burberry Radiance Primer (5ml) as a gift. Supplies are limited, so don’t miss out!

ABOUT BURBERRY BEAUTY

Burberry Beauty embodies a fusion of traditional style and innovation, reflecting the brand's pioneering spirit. The makeup collection, consisting of face, lip, and eye products, is inspired by the effortless beauty of British elegance. With a focus on high-quality formulations that protect the skin and deliver long-lasting moisture, Burberry Beauty invites every woman to indulge in sophisticated beauty.

Experience the allure of Burberry Beauty – sophistication that stands the test of time.