#Japan #Tokyo #GEKI #Chuwrite #DATUM STUDIO

Chuwrite's Impressive Achievement at the 2025 BtoB Advertising Awards

The recent announcement that the AI proofreading tool 'Chuwrite' has won the Gold Award in the website category for product and event PR at the 2025 BtoB Advertising Awards has generated significant attention. Developed by a collaboration between DATUM STUDIO and Chura Data, both prominent companies based in Japan, this award-winning website exemplifies excellence in branding and innovative strategic marketing.

Background of the Project

Chuwrite, which started from scratch following its service renewal, did not have a notable presence or reputation at that time. The companies involved, GEKI and DATUM STUDIO, initiated a comprehensive branding strategy to address this challenge. Central to their approach was the aim to resonate emotionally with potential users by highlighting the complexities of the Japanese language, packaged under the tagline, “Japanese is really hard.” This positioning was intended to connect with users facing challenges in their everyday tasks, effectively returning their workflow to a state of zero errors.

As part of the project, GEKI contributed crucially to the overall creative design of the promotional materials, including the website, taxi advertisements, radio commercials, web banners, and downloadable resources. The result was a successful promotional campaign that balanced emotional appeal with quantitative outcomes—evidenced by approximately 1.6 million views of the service video on YouTube and an accolade in the BtoB Advertising Awards.

Insights from the Evaluators

The evaluation conducted by Takashi Kiga of the Japan BtoB Advertising Awards committee praised the intuitive design of the Chuwrite website. He highlighted the appealing demonstration video that showcased the AI's ability to instantly rectify various proofreading issues. Kiga noted how the website was able to effectively address potential user questions while maintaining an uncluttered presentation. This powerful combination made the site not only simple but deeply impactful.

“Just a glance at the site made me feel an immediate need for Chuwrite,” stated Kiga, emphasizing the site's effectiveness in attracting interest from users like himself.

What is Chuwrite?

Chuwrite, developed by Chura Data, a group company of DATUM STUDIO, is an AI-powered proofreading tool that stands out for its innovative use of algorithmic technology and generative AI. With features that include a user-friendly interface, customizable display rules based on user dictionaries, and bulk proofreading capabilities for PowerPoint files, Chuwrite significantly enhances operational efficiency. It also mitigates risks associated with brand damage due to typographical and expression mistakes. Importantly, it ensures that sensitive documents can be proofread without the data being used in AI learning processes.

About the Companies Involved

DATUM STUDIO

Founded with a mission to provide sustainable growth and new possibilities in business through data and technology, DATUM STUDIO specializes in consulting for data utilization, offering tailored support to strengthen clients' operations and needs. With strong expertise in data mining and customized algorithm development, they continue to deliver impactful solutions across various industries.

Chura Data

Chura Data, on the other hand, is driven by the vision of creating engaging job opportunities in their home of Okinawa. Established in 2017, they specialize in addressing client challenges through machine learning and data analysis, adapting advanced technologies for a vast range of projects.

GEKI

Finally, GEKI, a company dedicated to culture empowerment through branding and communication strategies, orchestrates multi-faceted support across various service categories to create lasting value for businesses and services in Japan. This team emphasizes cultural resonance in their branding efforts, reflecting a deep commitment to uplifting local and global communities.

In conclusion, the recognition of Chuwrite as a leader in innovation not only solidifies its standing in the competitive landscape of proofreading tools but also showcases the successful collaboration of visionary companies dedicated to pushing the boundaries of technology and creativity.