Panera Bread Transforms Comfort Food Into Unique Beauty Product Collaboration

A Unique Beauty Collaboration: Panera Bread Meets Holler and Glow



Mac and cheese enthusiasts, prepare your lips for an adventure like no other! Panera Bread has teamed up with beauty brand Holler and Glow to introduce an unexpected and playful product, the S'Mac and Cheese Lip Balm. Just in time for National Mac & Cheese Day on July 14, this delightful duo promises to combine the joys of comfort food with a twist of beauty.

The S'Mac and Cheese Lip Balm Duo


This innovative collaboration brings the comforting flavors and aromas of Panera's beloved mac and cheese directly to your beauty routine. The lip balm duo includes:
  • - S'Mac My Day: This golden-hued balm captures the rich aroma of mac and cheese, offering a bite of nostalgia with every application.
  • - Get That Bread: A toasty bread-scented balm that mirrors the warm, inviting scent of fresh-baked bread, perfect for those who love the comforting effect of carbs.

Mark Shambura, Chief Marketing Officer at Panera Bread, explains the motivation behind this fun collaboration, expressing that it made perfect sense to start their beauty journey with a fan favorite. According to Shambura, although they could have opted for a more traditional flavor like strawberry from their summer salads, they chose to embrace the cool, quirky charm of mac and cheese instead, making it possible for true Panera fans to carry a touch of their favorite meal wherever they go.

A Playful Twist on Beauty


Holler and Glow, a brand known for its whimsical and bold beauty products, echoed this sentiment. The brand’s founder, Thea Green, stated that partnering with Panera to turn a classic meal into a beauty essential was an amusing challenge that they eagerly accepted. Green emphasizes that the collaboration fuses the comfort of delicious food with the joy of self-expression through beauty. This unexpected meld of culinary delight and cosmetic innovation creates a fun experience for consumers who cherish their mac and cheese moments.

Availability and Promotions


Launching today, the S'Mac and Cheese Lip Balm is available exclusively through The Panera Shop and Amazon, retailing at an affordable price of $8. But there's more! To celebrate National Mac & Cheese Day on July 14, MyPanera members can enjoy a $2 discount on a mac and cheese entrée at participating locations across the nation. Moreover, lucky patrons in key cities like New York City, Green Bay, and Austin may receive a free lip balm duo with their café visit—while supplies last.

About Panera Bread


Panera, which opened its first cafe in 1987, has continued to evolve and impact the fast-casual dining scene. With over 2,200 locations across the U.S. and Canada, the brand remains devoted to serving quality food made with wholesome ingredients. Known for extending its culinary delights into innovative territory, Panera Bread consistently finds ways to engage with its customers, incorporating creativity into their offerings.

About Holler and Glow


Founded in 2017 by Thea Green, Holler and Glow is a vibrant beauty brand committed to delivering products that appeal to fun-loving consumers. With a focus on ethical, vegan, and cruelty-free formulations, the brand celebrates inclusivity and affordability without compromising on quality. Their playful products have gained popularity across major retailers worldwide, making them a familiar name in the beauty industry.

Conclusion


The introduction of the S'Mac and Cheese Lip Balm by Panera Bread and Holler and Glow not only redefines traditional beauty products but also merges the worlds of culinary delight and cosmetic innovation. For those who appreciate the comforting embrace of mac and cheese while wanting to look after their lips, this collaboration is a must-try. Whether you’re a dedicated fan of Panera or simply someone looking for a fun new beauty product, this unique balm duo is undeniably a tasty addition to any beauty regimen.

Topics Consumer Products & Retail)

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